About Us
Sussex Integrated Marketing Agency
As an integrated marketing agency set up by marketing professional Beth Nash in 2006, we have worked with a diverse range of clients from small local businesses to large corporate clients operating on an international basis.
Operating from a beautiful Victorian building in Horsham, West Sussex, Smart Monkey Marketing work in partnership with our clients to create and implement effective marketing strategies that assist with client Attraction, Conversion and Retention.
If you are experiencing at least one of the following issues, Smart Monkey's full service marketing support will help:
- Do not have a full understanding of your customer needs and therefore, are not portraying a clear message
- Unsure of what marketing channels / options to use in order to attract your target audience
- Unable to accurately measure the return from your marketing budget and therefore, do not know what works and what doesn't
- Struggle to integrate your online and offline marketing in order to deliver the best possible returns
- Do not have the necessary time and resource to create and implement an effective marketing strategy
By fully understanding your target audience and customer needs, business goals and objectives, competitors, strengths, weaknesses, etc. we can then put in place a marketing strategy that helps you to get where you want to be.
Attracting New Customers
Attracting and acquiring new customers is a challenging task. A marketing strategy that works for one business, may not work for another, so it is essential that you have a marketing plan specific to you. Creating such a plan and carrying out the implementation in order for you to realise the success you desire is one of Sussex marketing agency, Smart Monkey Marketing's core skills.
Customer Conversion
Once you have attracted a base of prospects, measures need to be put in place to encourage these prospects to convert into customers. This may be an instant conversion or it may take many months of ongoing contact and support. Whichever end of the spectrum your product or service falls, it is important that you have the necessary tools and support collateral in place to encourage maximum conversion rates.
Client Retention
It costs a business much less to keep an existing client than it does to attract a new one. To ensure you get the most out of your profit margins, it makes sense to have a customer retention strategy that works, creating loyalty and giving your valuable customers what they want. Client retention is also a cost effective opportunity to cross-sell other products or services in your portfolio, helping to maximise the value of each client on your database.
Planning for new customer development and conversion and retaining existing customers go hand in hand, and so in most cases, it is sensible to integrate the two to produce the best results for your business.
© 2008 Smart Monkey
This site is built to W3C standards and optimised for standards compliant browsers.
Based in Sussex, integrated marketing and design agency Smart Monkey Marketing offer marketing strategy, ideas and tactics, brand design, creative and advertising, website design and development and online marketing.
This site is built to W3C standards and optimised for standards compliant browsers.
Based in Sussex, integrated marketing and design agency Smart Monkey Marketing offer marketing strategy, ideas and tactics, brand design, creative and advertising, website design and development and online marketing.
