Brand Design, Creative & Advertising

Innovative, eye catching, vibrant, different - these are just a few of the words you hear associated with good adverts.

Easy? Unfortunately not...

Good adverts do catch people's attention but unless they are backed by a strong message they will fail to deliver.

Smart Monkey's suggestions for developing an effective advertising campaign include:

• One strong message
• A powerful headline and imagery to grab attention
• Interesting content to generate interest
• Strong calls to action to encourage the reader to get in touch

One of the most important areas revolving around advertising is ensuring that the advert is placed in the right medium to reach your target audience.

At Smart Monkey Marketing, we work closely with you to research the right publications and advertising channels to reach your target audience and develop an advertising schedule to fit within your overall plan.

However, we won't just suggest advertising for the sake of it. It may not be the right route for your business.

Well placed press, outdoor and radio adverts will help to generate brand awareness and can be used for direct response, however, this does also mean that you need an ongoing budget to sustain the advertising.

Although advertising is always considered within our strategic planning phase, there are often more cost effective methods available to reach your target audience as well as being more measurable with regard to assessing your return on investment.

Other alternatives to offline advertising often include online marketing or email marketing.