Articles

  • Full Service Marketing
  • Brand Development
  • Website Design
  • Online Marketing

evoboard Product Launch

January 2009

After a busy few months preparing The Lighting Board Company's revolutionary new product for launch, we are all set for the official 'evoboard' product launch taking place at The RYA Volvo Dinghy Show 2009 on Saturday 7th and Sunday 8th March.

Smart Monkey works alongside The Lighting Board Company providing a full marketing support service that has included brainstorming sessions to develop the product name, the creation of a brand and corporate identity, strategic marketing planning and full implementation including marketing collateral, website development, PR and more.

With press coverage already proving successful and the evoboard website set to launch in the next few days, both teams are looking forward to the official product launch!

The evoboard is the world's first truly secure, fully functional, wire-free trailer lighting board, designed with the sailing enthusiast in mind. Tough, durable, waterproof and with no complicated wiring, the evoboard is a quick and easy trailer lighting solution - simply attach to the trailer and drive away.