There’s no doubt about it; email has revolutionised the way we communicate with one another. Whether this is outside of work or for business, we believe it’s the best way of getting our message across and sharing information. In the office, on the go, and even as we sleep, emails are sent around the world and we are checking them more frequently than ever. A number of people believe we have become a generation of “tech addicts”, constantly feeding our addiction to all things digital, and looking at the stats, they might just be right…
Did you know?
- As of 2012, there were 3.3 billion registered email accounts
- 144.8 billion emails are sent worldwide per day (89 billion are sent for business, while 55.8 billion for personal use)
- 71% of worldwide email traffic is spam
- 27% of all emails are opened on a mobile device
- 23.63% of all email opens occur within 1st hour after delivery
- The very first email was sent in 1971
Might also interest you to know…78% of people check email from the bathroom! (Let’s just hope they don’t forget to wash their hands!)
What’s in store for the future?
The world of email is set to grow even more over the next few years, so now more than ever, businesses must unleash the true power of email marketing to engage and attract their customers. Amidst the junk emails telling us about how Viagra can change our lives for the better, or how we can get a discount on a mail-order bride, there are still emails which are reaching our inbox and successfully engaging with us. Let’s not forget; email marketing is highly effective, inexpensive and most importantly, responsive. In spite of recent growing popularity in Social Media, email still remains a valuable marketing tool for both marketers and businesses, and will continue to be for many years to come.
Let us know your thoughts on the world of email marketing. Do you believe email is the most effective form of communication? Do you find emails the perfect reading material when hitting the porcelain? Comment below or perhaps email us! (See what I did there?)
Follow & Share
Go ahead and share our article if you enjoyed it. Sharing is caring and we would love for you to spread the word about Smart Monkey, so what you waiting for? Tell all your friends about the awesome blog post you just read! And remember to find us on Twitter and LinkedIn for more industry news and updates.