Brand Design, Creative & Advertising

What does your brand say about you?

The Guru of Marketing - a chap called Philip Kotler, defines brand creation and development as a name, term, symbol or design which is intended to signify the goods or services of a seller and differentiate them from those of competitors.

Effectively, your brand and corporate identity design is giving your products or services a personality. So what is your brand's personality? Who is your target audience? How do your customers portray you, your product or service and more to the point, how would you like them to portray you?

Smart Monkey know the right steps to helping you establish and define a memorable brand and logo development, corporate identity and strong messaging. We will spend time to discover as much as possible about your business and what your brand will need to communicate, who you want to appeal to and what values must it portray.

We will then work on a range of logo development options with various colour palettes and fonts. We will then ensure that your logo will work across various mediums, for example, your brand needs to look great in print and on your website.

Once your branding has been confirmed a brand guidelines document will be developed and the team will implement consistent messaging to help reinforce brand awareness and assist you in increasing your market share.