Attracting new customers with Smart Monkey Marketing

Attracting and acquiring new customers is a challenging task. A marketing strategy that works for one business, may not work for another, so it is essential that you have a marketing plan specific to you. Creating such a plan is where Sussex marketing agency, Smart Monkey can help you. We can also help you to implement the plan in order for you to realise the success you desire.

In order to create the Smart Monkey marketing plan for your business, we have summarised the approach we take below:

• Targets and Metrics:

  We need to understand the business goals and objectives you want to achieve in the short, medium and longer term, as well as current business performance so that we can plot a 'path' from where we are, to where we want to get to.

  

• Understand your Target Audience:

  Do you know exactly who your target audience is? Do you know exactly what they want? Your marketing investment can be completely wasted if you don't create a strategy with your customers at the heart of your marketing plan. We help you to identify all of the specific groups within your target audience and develop solutions that will fulfil their needs whilst also providing you with a profit.

  

• Understand your Competitors:

  Keep your friends close, and your enemies even closer! Knowing exactly who your competitors are and their strengths and weaknesses, will allow you to identify the areas of opportunity, as well as where to build counter and potential threats. Ensuring you have a clear understanding of the competitive landscape is absolutely essential.

  

• Creating the Smart Monkey Marketing Plan:

  We now know where you want to take your business; who your customers are and what they want and your competition. We now have the information required in order to create an effective plan to attract and acquire the right quality of customer in the desired amount. Our plan will outline the activities required in order to achieve your goals and will include the right blend of disciplines outlined below.

  

• P is for Perfection

  In order to enhance your new customer generation success, it is important for us to look at your business as a whole, rather than just focusing on the Promotion side. We take into account all of the areas below and provide relevant advice that will contribute to the overall success of the marketing plan:

  

  • Product
  • Price
  • Place (Distribution)
  • Promotion

  • People
  • Physical Evidence
  • Processes

• Implementation of the Plan:

  So now you have a plan, you need to implement it. We can help you do this and work with you as part of your team, all striving to achieve the same business objectives. We operate in a proactive manner and bring expertise that so many organisations don't have in-house.

  

• Return on Investment:

  All marketing campaigns and associated investment can be measured for their performance. By doing so, we can ascertain the value of each and finetune all marketing activities so they provide the best return possible.

  

• Performance Based Commercials:

  Once the plan has been created, we recommend working with you on a performance related scheme. This ensures perfect focus from everyone and when targets are achieved or exceeded, everybody wins.

  

Our Tactical Support Services

• Branding and Corporate Identity:

  To reflect your organisation's personality and provide a strong identity that your customers will associate with.

• Value Proposition:

  Ensure you have a solid and compelling message that will attract and provide value to your target audience.

• Graphic Design:

  Visually portray your brand and messaging in a manner that will capture the imagination of your customers.

• Copywriting:

  Alongside great design, the right words will help to capture your prospect's attention, spark interest, create desire and most importantly, encourage action.

• Website Design and Management:

  Create an engaging website design providing your clients and future clients with a high quality user experience.

• Search Engine Optimisation:

  Ensuring your website can be found easily on the search engines using a mix of organic / natural search engine optimisation and paid for search engine techniques.

• Email Marketing:

  Award winning email design and content to attract your target customers.

• Viral Campaigns:

  Provide innovative materials which your customers and prospects can share amongst themselves and create significant awareness of your brand.

• Public Relations:

  Generating a buzz about your company and ensuring a positive image.

• Advertising:

  A mix of online and offline advertising designed to reach and attract new customers.

• Events and Exhibitions:

  From inception through to organising and de-briefing on events that bring your audience together in a forum which suits them.

• Direct Mail:

  An effective route to reach profitable customers, generate awareness and interest in your products and services and prompt positive actions such as enquiries, store and website visits and sampling of your product or service.