Online Marketing

As more and more people use the internet, online advertising and banner ads form a key component of most businesses marketing strategies and with many benefits over traditional print and outdoor advertising, it makes sense.

Smart Monkey Marketing has identified the following main benefits of using online advertising:

Targeted Online Advertising

With the internet serving practically any audience you can think of, from niche groups to the mass market, it is a lot easier to use online advertising to closer target who will actually see your banner advert.

Tracking and Measurement

Many websites provide the advertiser with tracking and measurement results such as who has viewed the advert, when and how many times. This valuable information enables us to monitor the banner adverts to assess which ones are more successful and to make amendments to maximise the success of the advert placements.

Cost Effective

Online advertising can be extremely competitive compared to other advertising methods mainly because you can pay by the number of impressions. If you pay for 1000 impressions, you know that 1000 people will view your advert.

Smart Monkey work with clients to develop their online advertising planning, the design of static or animated banner adverts, banner ad placement, monitoring and measurement.