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NHS, West Essex - Branding and corporate identity

NHS Branding useage examples

Formed in October 2006, NHS West Essex is responsible for improving primary care and the health of the local population. Smart Monkey were selected to design the new corporate identity for NHS West Essex with the brief to create a modern feel that encapsulated the various stakeholders involved with the organisation including the healthcare colleagues, patients, public and wider stakeholders.

During the project, Smart Monkey developed work that adhered to the strict (and rather large!) NHS brand guidelines and developed creative ideas for rolling the new brand across marketing literature and the website.

Areas:
The NHS, West Essex page in Brand Design, Creative and Advertising area

"We were very impressed with Smart Monkey's creative interpretation of the brief and the enthusiasm with which they approached the project. We are now looking forward to developing the branding creative and implementing the new look across the website and marketing collateral."

Director of Corporate Services
NHS West Essex PCT