Founded in 1983, The Harley Medical Group has established itself as a leader in the field of Cosmetic Surgery and Non Surgical Solutions, with clinics throughout the UK and Ireland. Smart Monkey works closely with The Harley Medical Group's head office marketing department to design and deliver their monthly newsletter and targeted email campaigns.
Over the last few months, we have been working to increase open rates and have analysed previous send results to see what the recipients are more interested in and so raise the click through rate to The Harley Medical Group website. Within this process, we have also carried out a survey of the email recipients to gather further detailed information to help us improve the email sends going forward. This has generated a significant rise in call centre enquiries following each email send together with the detailed email and website post click tracking.
We are continually working with The Harley Medical Group to generate more value from their email marketing.
"We have been working with Smart Monkey for over a year now and they have always been very efficient in formatting and dispatching our monthly e-newsletters. They always turn things around for us quickly so that we don't miss any deadlines. We are very happy with the team and have just given them more responsibilities as we are confident with their services. In summary, they are really professional and efficient."