Smart Monkey Marketing worked on the new product launch throughout the UK in 2009 for the innovative new 'evoboard' - a fully functional, wire-free trailer lighting board.
evoboard is an evolution in vehicle lighting for boat trailers, car trailers, bike racks and fleet recovery vehicles.
The parent Company - The Lighting Board Company Ltd, selected Smart Monkey to provide full service marketing support and consultancy to assist with the new product launch and ongoing product marketing and promotion.
Smart Monkey has worked alongside The Lighting Board Company Ltd to carry out detailed research and strategic marketing planning, to develop the product name, brand and website and put in place various marketing methods to launch the product, generating ongoing awareness and driving product sales.