From slick plasma screen TV's and hair tingling Hi-Fi's to full multi-room installations and impressive home cinemas, Smart Monkey launch a brand new website design for Norman Hobbs - an independent TV and Hi-Fi retailer based in Haywards Heath.
Smart Monkey designed a stylish look to the new website portraying Norman Hobbs as the quality bespoke home entertainment systems company that they are. Appealing to an affluent audience, quality professional imagery has been used to stir up the emotions associated with top quality audio and visual equipment.
To ensure maximum search engine optimisation, Smart Monkey carried out full keyword research and analysis before developing keyword rich copy for the page titles, headings, main content, etc.
In addition, due to the importance of generating good search engine rankings, the bulk of the website has been hard coded rather than using a content management system. This ensures we can build in the maximum level of search engine optimisation and prevents the risk of content being updated and changed that detriments the search engine set up. A hard coded website also means we can ensure the site is fully accessible and standards compliant.
However, Smart Monkey's custom dynamic content system has been used on the news and offers pages to enable Norman Hobbs to update this information as and when required.
Finally, Google Analytics has been built into the website so that Norman Hobbs can review the success of the site and monitor the increase in visitors in relation to other offline and online promotions.
Visit the Norman Hobbs Website
"Developing our website was initially a tall order however, Beth, Sam and the team at Smart Monkey Marketing took up the challenge and went on to produce a website that exceeded our expectations. We have been so pleased with the service that we have received from the Smart Monkey team that they are now looking after our marketing and we are extremely pleased that they managed to capture the essence of Norman Hobbs and its team. A huge thank you to everyone at Smart Monkey!"