Public Relations (PR)

Why you should consider Public Relations

• It will make you stand out above your competitors
• It is far more powerful and effective than advertising since the newspaper is endorsing you rather than you 'selling' yourself
• It's cheaper than advertising and yet will be read more
• You can get across bigger, more important messages and communicate your values and what you stand for
• It will back up your other marketing activities and can reach places that the rest of your campaign can not

So what does PR involve. Well it's a lot more than just the odd press release that's for sure. Other PR activities include generating publicity, organising events, charity work and newsletters (for both customers and staff). Smart Monkey Marketing can help with all of the above PR activities and much more. Please get in touch to discuss your PR needs.

Here are some examples of what we have achieved with PR in the past:

• Phoenix Treatment Centre - new Cosmetic Laser Surgery practice.
  Over £4,500 worth of coverage in local publications in first 8 months of trading
• Feet Petite - small online company specialising in small shoes.
  Product Placement in feature article in Prima magazine (readership 725,267) that generated 50 new enquiries and 12 sales.
• Gatwick Meet and Greet Parking - valet parking
  Editorial placement in high profile magazines including Snowboard UK, Homes Worldwide and The Daily Mail Ski & Snowboard Magazine that generated an advertising value of over £7,000 for the 2006 ski season.