Website Design

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  • Website Design
  • Online Marketing

Search Engine Optimisation

Search Engine Logos

Top search engine optimisation rankings will increase the number of quality visitors to your website, which will in turn increase awareness.

So when working on a website design and development project, it is vital to ensure that your website is optimised so that the search engines have indexed your website and rank it highly for the targeted search terms and phrases.

To be successful on the search engine rankings, search engine optimisation has got to be built into the planning stage of any professional website development project.

Keyword Research and Analysis

Before work even begins on the website design, we carry out research into the keywords that the type of visitor you want to attract to your website is using in the search engines. These keywords will help form the structure of the website and be important during the website content creation.

Website Optimisation

During the build of the website, your keywords will be built into key areas of the site to ensure it is optimised for the search engines.

We won't bore you with all the technical details, but to give you an idea, in addition to clever placement of your keywords in url addresses and links around the site, they will also be programmed into the page titles, page descriptions, keyword tags, meta tags, image description tags, h1 tags, etc. etc.

Link Building

Finally, once all of the base techniques are in place, we will then look at developing your link building.

What we mean by link building is ensuring you have plenty of internal links between the pages of your website, that you have links outbound to other sites where relevant, but most importantly, generating quality links coming into your site from other websites.

The level of link building required will depend on how competitive your industry and keywords are online and so how intensive the link building will need to be.

Once we have completed all of the stages to support your search engine optimisation, it can take a few months for the search engines to register any changes.

If top search engine optimisation rankings are a necessity from the word go or you operate in an extremely competitive online market, we may advise carrying out a paid for search marketing campaign using sponsored links / Pay Per Click to ensure you are visible on the major search engines.