Strategy Ideas & Tactics
Our Approach
To succeed in today's business environment, a well thought out and documented business and marketing plan is vital. If you don't know where you are heading, how are you going to get there?
Our favourite Dragons didn't get where they are today by making it up as they went along. They had a clear idea of exactly where they wanted to be and how they were going to get there.
The first and most important phase when working with our clients is the initial strategy planning. This business and marketing planning sets the foundations for all that follows.
Smart Monkey's strategic marketing planning for client attraction, conversion and retention helps business to overcome the most common marketing issues.
Planning for client attraction, conversion and retention
Attracting new customers, converting prospects and then retaining existing clients are all challenging tasks and so it is essential that you have a marketing plan specific to your business.
Key marketing channels need to be defined for each stage of the customer journey to maximise return on marketing investment.
Although normally overshadowed by client attraction and conversion, customer retention is absolutely key. Once you have a good base of existing and newly acquired customers, it is important to hold onto them. It costs more to attract a new customer than to retain an existing, so a client retention strategy is vitally important.
Targets, metrics and your vision
In order to develop a strategic marketing plan for new customer attraction, conversion and client retention, we need to dig deep into the core of your business.
We need to understand the business goals and objectives you want to achieve in the short, medium and longer term, as well as current business performance so that we can plot a 'path' from where we are, to where we want to get to.
Finally, we need to know what the vision is for your business. Where are you heading and what do you want to achieve? What are your long-term aims? Are you looking to live a comfortable life or are you looking for World domination? All of these factors help us to develop a marketing strategy tailored to your business.
© 2008 Smart Monkey
This site is built to W3C standards and optimised for standards compliant browsers.
Based in Sussex, integrated marketing and design agency Smart Monkey Marketing offer marketing strategy, ideas and tactics, brand design, creative and advertising, website design and development and online marketing.
This site is built to W3C standards and optimised for standards compliant browsers.
Based in Sussex, integrated marketing and design agency Smart Monkey Marketing offer marketing strategy, ideas and tactics, brand design, creative and advertising, website design and development and online marketing.
