Here at Smart Monkey Marketing we love exploring new and emerging social media platforms – with over 12 million users, Pinterest has taken the concept of a virtual pin board and made it extremely addictive!
Have you recently moved house? Then why not ‘pin’ onto a board your favourite images of living room layouts, colour palettes, flowers for your garden etc. Planning a wedding? Fantastic – look online for inspiration and store all of your dresses, flowers, venues and more in the one place. Pinterest makes it simple to display all of your ideas, and it makes it easy to share them with friends – a little too easy, perhaps.
This is where Pinterest is – in our opinion at least – currently a little flawed. The moment you sign up (using Facebook or Twitter, as required) you are automatically linked to all of your contacts who also have a Pinterest account. This might not sound like a big deal at first, but do you really want the ex – who you only have as a Facebook ‘friend’ out of courtesy – looking at your narrowed down selection of wedding dresses? And would you prefer NOT to have the nosy neighbour – whose Facebook friend request it was easier to accept than not – criticising your plans for the upstairs bathroom?
Of course, Pinterest can be used for anything, and what you chose to pin might not actually be all that private to you, but still, it would be nice to have the choice as to whether your pin boards can be seen by everyone. Currently though, you simply don’t have the option. There is no way to create a private pin board and you can’t even put the people you are automatically linked to on any form of restricted viewing policy. On top of this, each and every pin board you can create can appear in a Google search and be viewed by complete strangers. Someone you have never met might chose to follow you and there is nothing you can do about it. Quite simply, if your board can be seen by one, it can be seen by all.
The majority of the issues to be addressed relate to ownership of images rather than personal privacy, but the terms do acknowledge that moving forward, Pinterest plans to “pave the way for new features such as a Pinterest API and Private Pinboards.”
It looks like ultimately we will be able to have a bit more control over who exactly sees our pin board creations – but just not yet.
So will we continue using Pinterest before this happens? Probably, as it’s just too fun! But we will certainly be aware of what we are pinning.