How we did it

Having invested heavily in PR and events over the last few years, this professional services firm was now looking for a better return from their marketing budget.

The firm had been told by the PR agency they worked with, ‘not to bother optimising for London’ because it is ‘too competitive’. Pah, we said! One man’s defeat is another man’s challenge…

And so, our work commenced.

We know what needs to happen to get a site ranking, and we were confident the client had their ducks in order ready for growth.

• 7 established branches across London and Kent
• Well-respected professional services firm with a solid reputation
• A marketing plan and budget for growth

Although this was all great, there were some fundamental areas that we needed to work on before we could start building content that would drive enquiries.

During the first month, we worked closely with the client to build the vital foundations that underpin a successful SEO strategy.

• Priority areas for growth explored with the client
• Objective identified: generate more London enquiries
• Technical site audit to uncover and resolve any issues
• Analytics and tracking set up properly to measure lead conversions
• Local SEO audit
• Data and research analysed to decipher the most profitable keywords

First Milestone = No.3 London Map Pack

With all of the above ticked off, in the first 3 months of working with this client, we helped them move from no ranking in the top 40, to ranking at no.3 in the local map pack results in London.

As a result, the client saw a 32% increase in actions (visit your website, request directions, call you) from their local listing.

Local SEO goes hand in hand with organic SEO, and as a result of the work we carried out in the first 3 months, their organic search traffic also started to make a small increase of 76% YoY.

We now bring in over 56 quality enquiries every month

As a result of our work, the client is now receiving an average of 56 new enquiries every month from their website.

We have increased the number of keywords ranking on the first page by 488% with a search volume increase of 620%.

The site has seen a massive 279% increase in organic traffic, and a whopping 309% increase in new users on the site YoY.

The firm is now at No.1 of the local map listings for their holy grail ‘keyword London’, which has resulted in a 67% increase in customer actions from their local listing.

Over the last quarter, their site has been found on local maps by over 2000 website visitors, and on the organic search listings by almost 6000 website visitors.

Online B2B App Case Study

A previous agency’s lack of results hasn’t deterred us from achieving this client’s key goal to increase inbound website leads.

In the first 6 months of working together, we already started to see significant increases to their organic traffic and inbound leads. By the end of the first year, we had dominated the top spots on Google for all of the relevant search terms, increased relevant organic traffic and made a number of cosmetic and performance improvements to the website.

Most importantly, we achieved their goal and increased inbound leads by 51%.

How we did it

Having previously worked with smaller SEO agencies, at the beginning of 2018, our client began working with a full-service digital marketing agency with a brief to increase their inbound leads by the end of the year.

Despite the additional investment, the firm did not see the growth in inbound that they were expecting, and mid-way through the year, took the decision to find a new agency to support their in-house efforts and help them achieve their goals.

This client liked our approach and so we were invited to join the team.

We could see a number of opportunities that would enable us to help the client meet their goals, and we were excited to work with a forward-thinking company with great growth plans.

• Well-established business with an eminent Board of Directors
• Longevity in a relatively niche business services market
• Experienced in-house marketing team
• A marketing plan and budget for growth

Inbound website leads increased by 51%

After working with us for only 6 months, we already started to see significant increases to their organic traffic and inbound leads. By the end of the first year working together, inbound leads hit an all-time high and we achieved their goal, increasing inbound leads by 51%.

Organic traffic has consistently increased by over 100% Year on Year since implementing our SEO and content strategy.

No.1 rankings have been achieved for high search volume keywords seeing us overtake key competitors in the search results.

The number of keywords ranking on the first page has increased by 92% with a search volume increase of 97%, and we have increased quality backlinks to the site by 100%.

We have extended our support to provide international SEO support and have already seen major improvements with organic traffic to the site up over 100% YoY in Australia, 72% in Canada and 49% in America.

Local Service Provider Case Study

We initially presented to this client in February, however, they decided to go with a more cost-effective freelancer who had pitched at the same time. In December, the client got back in touch with us as they had received little success.

The owner works hard to ensure they deliver excellent customer service, which is evident in their many Google Reviews, however, the business lacked a consistent source of enquiries to help it grow. They had a dated website that was not optimised for search and wasn’t easy to update.

Local Property Company Case Study

We have worked with this local property company for 3 years and in that time, we have optimised their website so that it delivers a steady stream of quality enquiries our client can rely on.

Our client has 2 lead generation streams – networking and online enquiries, and over the last 4 months, with networking not possible, the website has continued to keep the business extremely busy.