The client

Experts in Skin & Hair is a leading dermatology clinic based in Brighton. Led by two leading dermatologists with decades of experience, the clinic was founded in 2025 and brings cutting-edge technology and first-class patient care to Sussex.

The results

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Achieved highly relevant links and coverage

in tier one consumer media, including Hello!, HuffingtonPost, Woman & Home, and The Independent

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Increased overall site authority

by 23

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Increased keywords

by an average of 29 positions

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Increased the number of backlinks

by more than 1220% YoY

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Increased new users

by 958%

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Increased engagement

by 367%

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Directly driven

more than 700 enquiries

The Challenge

With a strong reputation already firmly established among peers, our challenge was to turn that professional credibility into patient-facing impact – elevating authority, boosting visibility, and transforming awareness into real demand and new patient enquiries.

Our objectives

With a brand new clinic set to open and a new website launched, we had three main objectives:

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Build the brand in the SERPs and in the real world

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Showcase the expertise of the team

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Increase the website’s authority to increase the share of search

What we did

With a clear strategy and a deep understanding of the sector, we:

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Built relationships with key journalists across lifestyle, health, women’s interest, and regional and national media
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Built shareable PR content that resonated with their target customer base
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Utilised newsjacking to jump on trending topics
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Used key calendar moments to showcase expertise on topically relevant subjects
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Offered expert advice and guidance for consumers looking for answers to their skin and hair concerns

Find out what we can do for your business

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Hooray! We’re excited to meet you and hear about your potential project.

The first step is for us to have a discovery call to find out more about your business and what you are looking for. Fill out the form, send us an email or give us a call and we’ll be in touch the same business day where possible, but certainly within 24 hours.