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How our organic B2B SEO agency helps grow your company

Aligned with your business goals, our organic SEO services get you seen, trusted and chosen. 

Our SEO strategy starts with your high user-intent search terms. The search terms your target audience is using to actively search for your service or product. For B2B, these are typically lower search volume keywords, but high deal value. We are focusing on the 3% of active buyers that have a need and want to purchase.

50-60% of your audience aren’t ready to buy yet. Phase two focuses on gaining visibility for long-tail keywords, encouraging marketing qualified leads, and establishing the relationship for when the person is ready to buy. 

As well as creating and optimising content to gain top rankings, we work on your landing page structure. We ensure your pages are set up to keep the attention of the visitor, and to quickly get across what you do and why they should choose you. We add credibility and trust enhancing signals. And ultimately, we include strong call-to-actions to encourage sales qualified leads. 

Measurement is put in place right at the start so we can monitor results, understand what delivers the biggest returns and inform future budget allocation.

Our industry recognised B2B SEO services get you found on Google

With experience working across many different verticals, our SEO agency has the expertise to deliver a full range of SEO services for leading B2B brands and ambitious SME’s.

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B2B SEO Strategy

Our B2B SEO strategy focuses on enhancing brand authority, generating qualified leads, driving revenue and fostering long-term client relationships. It prioritises optimising content for relevant keywords, building high-quality backlinks and providing valuable, industry-specific information to target audiences for growth.

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Technical SEO

Technical SEO aspects of a website are vital factors for search engine rankings. To help ensure your website has solid foundations that give it the best opportunity for seo campaign success, we examine and optimise issues such as page speed, structured data, file names, internal links, redirects, 404 errors and XML sitemaps.

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SEO Audits

We examine what is behind your current SEO performance and identify key areas for improvement. Focusing on technical SEO, on-site content and backlinks, our SEO audits help us to provide you with the steps that need to be taken immediately, and other important steps for longer-term benefits for your website.

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Keyword Research

We use powerful keyword research tools to identify keywords which can drive traffic for each of your web pages. We use relevant keywords in places where search engines will find them including headings, web page content, page titles, meta descriptions, alt text for images and URLs.

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On-Site Content

Optimised content for your services and/or products is essential. If your content isn’t optimised with the keywords people are searching for, Google, and your perfect customers, won’t be able to find it. We ensure you have the right content, targeting the best keywords, to bring the most engaged visitors to your site.

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Local SEO

Local SEO drives traffic from prospects close to your business using keywords based on nearby locations, and techniques such as optimising your Google Business Profile. Local SEO is a key priority for many smaller businesses. We help clients become highly prominent in local search results including the crucial top 3 Google Map listings.

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Ecommerce SEO

We develop SEO for commerce-enabled websites by addressing keyword research and usage, site architecture, page titles, URLs, duplication, dead pages, cross-links, canonicals and multiple other factors that help to increase transactions and revenue.

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International SEO

We work with clients operating internationally and provide solutions for SEO in different territories. We optimise site structures with sub-directories and sub-domains as appropriate, we review and amend URLs for international sites, and adapt content.

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Mobile SEO

With searches on mobiles accounting for over 50% of searches in many sectors, making sure your website works on smartphones and tablets is essential for successful SEO. In addition to our detailed approach to SEO, we review responsive design and mobile user experience.

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Web Platforms

We are proven experts on core web platforms and content management systems including WordPress and WebFlow. We can also work with clients using bespoke content management systems.

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Site Migrations

A new website, a change of domain name or moving to a different CMS can seriously affect SEO performance if not handled correctly. We help clients to retain and grow traffic during a site migration, ensuring the process is handled with minimal disruption.

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Google Penalty Recovery

Google penalises websites for reasons as diverse as keyword stuffing, excessive pop-up ads, poor quality content, bad links and poor mobile performance. We know the process that needs to be followed to get a website re-indexed after a penalty, as well as helping websites to analyse and recover from a Google penalty algorithm update and unhelpful content.

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Conversion Rate Optimisation

Conversion rates are a core measure of how hard a website is working, and is measured by enquiries, registrations and sales. We help clients to optimise conversions by analysing visitor behaviour and testing different approaches.

Award Winning B2B SEO, here’s why:

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StaySafe: Improving visibility driving revenue with SEO

Services

SEO

Industries

B2B, Professional Services

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Oven Rescue: Amplifying visibility through digital PR

Services

Digital PR

Industries

B2B, B2C, Professional Services

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129% increase in online enquiries for Sussex stone company

Services

Local SEO, SEO

Industries

B2B, B2C, Construction

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Proud award winners

We strive to do the best work we can for our clients. The ultimate in job satisfaction is seeing the impact for the client from the results we achieve. To win an award for our work is a lovely cherry on top.

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Strengthen your Google rankings and increase your profits with an SEO Agency that understands algorithms

According to research by Google, 89% of B2B researchers use the internet during the B2B research process. Couple that with the statistic from Backlinko that just 0.63% of people click on the second page, and it’s easy to see why page 1 organic visibility on the search engines is so important for business growth.

Google doesn’t make it easy to master SEO work – the search engine uses over 200 ranking factors to determine your ranking position on the page. Our knowledge of how Google works means that we know what strategic levers to pull when it comes to optimising your website to improve your ranking in the search engine results. 

With a higher ranking focused on quality high user-intent keywords, you get more targeted traffic, more leads that are better quality, and a happy sales team with enquiries closer to conversion.

We are the chosen SEO agency for a multitude of B2B verticals, with one constant: to deliver tangible business results from our search engine marketing campaigns. Our case studies speak for themselves.

Our search agency has a 3-step approach to transformative SEO

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Step 1

We make sure your website is technically sound

Technical SEO is like building a house – you have to make sure you have the right foundations. When Google crawls a site, technically sound, clean websites are given higher rankings. We make it easy for Google to find and index your site by carrying out an extensive technical SEO audit. We highlight issues and fix problems, either by ourselves or with your chosen developer.

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Step 2

We optimise the quality of your content

We carry out extensive keyword research and optimise the key pages on your site to make sure Google can find your content for the right search terms. Once your core content is in good order, we will build an SEO strategy to target additional search terms and longer-tail keywords, and go on to deliver focussed content marketing campaigns.

At the end of the process, our social advertising strategy and schedule will clearly show the key deliverables and actions. We commit to a schedule of when the work will be carried out, providing you with complete transparency.

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Step 3

We promote your content and build authority

Once your content has been created and optimised, we seek opportunities to promote the content through other digital channels such as paid search, paid social, link building and digital PR. Shouting about your content will help your site to build authority, which is a key ranking signal for Google.

Search engine optimisation with integrity at our core

What does being an ethical SEO agency actually mean?

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It means we will provide honest advice
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We won’t take your money if we don’t think we can provide value
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We won’t suggest you need a new website if you don’t
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We will be completely transparent about our work and results
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We will work our socks off to help you build an even more brilliant business
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SEO Data & Reporting Tools

At our agency, we love diving into SEO data to figure out what’s working best for your business goals. We use a selection of tools we have tried and tested to analyse everything and make smart choices. By checking out what your competitors are up to, we learn from their successes and mistakes, helping us shape strategies that work for you. And don’t worry about complicated reports – we’ll keep you in the loop with simple, easy-to-understand updates every month, so you always know how things are going with your search visibility.

FAQs on how to hire the best agency for your business

SEO stands for Search Engine Optimisation and is the science and art of ‘optimising’ your website to help increase your online presence. When a search term is entered in Google or another search engine, the results page features a mix of paid for results (ads) and natural organic results.

We have been perfecting our SEO skills for 16 years so we know what works and what doesn’t and we have tried and tested processes in place that generate results for our clients. There are thousands and thousands of guides, articles and youtube videos out there that you could use to learn yourself, but our clients see the value in taking us on as their SEO agency so that they can see the results more quickly and can concentrate on running their business.

How quickly you will see SEO results is difficult to accurately predict – we can only go from the results we have achieved for other clients and even then, there are so many factors that could influence the timings. No website is the same and SEO results will depend on a number of factors – for example, a brand new website in a competitive sector could take years to see results, whereas a website that has been around for many years, has a good natural backlink profile, will most likely respond more quickly to SEO work. We often start to see results in the first 6 months, but really, 1-2 years is a sensible timeframe to see more meaningful results. SEO is a long-term strategy and improvements in SEO take time and effort to achieve. Once momentum starts to build, results come much more quickly

SEO costs depend on factors such as the age of your site, its authority and backlinks. Your competitors’ spending on SEO will influence how much you need to spend to keep up with them. If you have in-house expertise, you generally need to spend less with agencies, but it’s also true that costs go up the more ambitious your goals. Beware of SEO agencies making unrealistic promises and charging unrealistically low prices. SEO takes time and effort to do properly. There is little point putting in a small budget if you are in a competitive industry as your target audience will be unlikely to find you further down the search results. SEO also needs the right balance of skills and time. An inexperienced team spending 50 hours wouldn’t get you very far, nor would a highly skilled team with a handful of hours. The balance has got to be right. SEO that delivers great results needs:  
  • Strong experience – weak experience gives weak results
  • Plenty of talent – you need to be working with a highly trained team
  • Sufficient time – think in terms of a minimum of 2 days per month to get results
At Smart Monkey, we always go the extra mile to understand our clients’ goals before putting forward our fully costed recommendations for achieving them. We are committed to competitive fees without compromising on the quality of our SEO services and expertise.

We create Google Data Studio SEO reports for our clients which include the key reporting metrics we analyse. We can also adapt our reports to cover any other metrics that are important to you and your stakeholders. We use Google Data Studio because it gives up to the minute results and real-time data. Our core SEO metric is the increase (or decrease) in organic traffic – growing organic traffic shows our efforts are working. The key conversion metrics we report on are enquiries or leads, or orders for our ecommerce clients. We will also look at page views, time on site and other measures of engagement and traffic quality. We also keep an eye on rankings with the caveat that rankings can fluctuate depending on who is searching.

It is simply not possible to guarantee SEO results. Google has over 200 ranking factors and there are too many uncontrollable elements such as competitor activity and market volatility. Approach any SEO agency promising they will get you to number one on Google with caution.

We have built up a highly skilled and experienced team of digital professionals who will be working on your SEO. You will deal directly with the SEO Specialists working on your SEO, not an account manager acting as an intermediary.

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Find out what we can do for your business

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