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The client

StaySafe supports organisations across the third sector, utilities, health, construction, and many more to keep their workers safe with their lone worker app and cloud-based monitoring hub.

The Challenge

The business was already established and had an in-house marketing team, but there were no in-house SEOs. Although the in-house team were all experts in their fields, there was no one tasked to drive forward the search strategy. As such, we had to work out how to align wider marketing channels with the search strategy for maximum impact.

Our objectives

After taking time to understand the opportunities, challenges, and business objectives, we created a strategy to:

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Improve the user journey

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Make it easier for people to find information about the business and how it helps key sectors

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Improve existing content and make recommendations for new content

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Help with featured snippet opportunities

What we did

We made an insights-driven plan of action:

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Conduct a technical SEO audit and site clean-up, including tackling redirects to make crawling easier, updating canonicals, and reviewing and making changes to HREFLANG tag targeting where needed
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Conduct a full content audit to make improvements to existing content from both a user and Google perspective
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Implement new schema settings to ensure Google could read the website well
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Optimise pages for key industries, adding value for the reader, and satisfying Google requirements and guides
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Recommend new pages and articles which could be written in-house to assert their authority, expertise and experience
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Identify featured snippet opportunities to drive visibility and organic search in Google

The results

The results exceeded KPIs, delivering:

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38% increase in users

and a 36% increase in engaged sessions in six months

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36% increase

in organic search sessions

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31% increase

in direct traffic

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106% increase

in organic visibility

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53% increase

in the of number top 10 keywords

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113% increase

in the number of top 3 keywords

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112% increase

in inbound leads

“Working with Smart Monkey is a pleasure and we have seen a significant uptake in new business enquiries since we began working with them. They took the time to really understand our business, key messages and goals and turned that into a tangible digital marketing strategy to compliment our internal marketing efforts. I would highly recommend them to any business looking to boost their online profile.”

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