Case Study
Improving visibility driving revenue with SEO
CLIENT: StaySafe
SERVICES: SEO
SECTOR: Professional Services, B2B
Accredited and trusted digital marketing experts
The client
StaySafe supports organisations across the third sector, utilities, health, construction, and many more to keep their workers safe with their lone worker app and cloud-based monitoring hub.
The Challenge
The business was already established and had an in-house marketing team, but there were no in-house SEOs. Although the in-house team were all experts in their fields, there was no one tasked to drive forward the search strategy. As such, we had to work out how to align wider marketing channels with the search strategy for maximum impact.
Our objectives
After taking time to understand the opportunities, challenges, and business objectives, we created a strategy to:
What we did
We made an insights-driven plan of action:
Conduct a technical SEO audit and site clean-up, including tackling redirects to make crawling easier, updating canonicals, and reviewing and making changes to HREFLANG tag targeting where needed
Conduct a full content audit to make improvements to existing content from both a user and Google perspective
Implement new schema settings to ensure Google could read the website well
Optimise pages for key industries, adding value for the reader, and satisfying Google requirements and guides
Recommend new pages and articles which could be written in-house to assert their authority, expertise and experience
Identify featured snippet opportunities to drive visibility and organic search in Google
The results
The results exceeded KPIs, delivering:
“Working with Smart Monkey is a pleasure and we have seen a significant uptake in new business enquiries since we began working with them. They took the time to really understand our business, key messages and goals and turned that into a tangible digital marketing strategy to compliment our internal marketing efforts. I would highly recommend them to any business looking to boost their online profile.”
StaySafe
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