We help businesses grow with digital PR

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StaySafe: Improving visibility driving revenue with SEO

Services

SEO

Industries

B2B, Professional Services

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Oven Rescue: Amplifying visibility through digital PR

Services

Digital PR

Industries

B2B, B2C, Professional Services

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129% increase in online enquiries for Sussex stone company

Services

Local SEO, SEO

Industries

B2B, B2C, Construction

Our digital PR services drive your site’s ranking ability

Digital PR tackles two of the most important ranking factors for search engine performance; link authority and optimised content. Our digital PR specialists work closely with the SEO team to create a unique strategy for each client to ensure the content we are creating and the links we earn, drive the site’s ranking abilities in the areas needed most.

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Reactive PR

Reactive PR, also known as newsjacking, is one of the best ways to place your brand at the forefront of the news agenda. By reacting to breaking news, trends, consumer behaviour, industry changes, and anything else related to your brand, you’re able to place yourself as an expert and authority source.

The fastest way to build a brand, reactive PR requires you to be quick and add value to the story.

We keep on top of opportunities to create stories that are both newsworthy and highly relevant to our clients’ brands. We act quickly and distribute content to reach key audiences that build a profile for the key people in our clients’ businesses to support their Google EEAT.

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Proactive PR

Proactive PR takes an always-on approach to the media and is used to create a constant stream of relevant and newsworthy stories that play into a brand’s strengths. Designed to keep clients at the forefront of the news, it builds the brand in the mind of journalists while adding value for readers.

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Hero and creative campaigns

Creative campaigns are the bread and butter of digital PR. Used to generate brand buzz now and in the future, hero campaigns tell a story using data. They are designed to sit on-site and drive long-term visibility for SEO, as well as drive short-term impact with data-focused insight.

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Why SEO success needs digital PR

Digital PR is essentially PR for SEO. It is very much part of the SEO strategy as much as technical SEO and onsite content. A well-executed strategy can help improve overall site authority and rankings, whilst also doing everything that traditional PR does, like driving brand awareness and demand. 

SEO success needs digital PR because, especially in competitive markets, a clean site with great content isn’t enough to give Google the ranking signals it needs. 

As well as looking at your content and how much it demonstrates EEAT, Google is looking at your backlink profile to get an understanding of how authoritative you are in your sector.  Google wants to provide its searchers with informative and ‘helpful’ content. When given the choice of what site to rank, they will be looking to rank the sites that show strong expertise and authority.

Our job is to help show Google that you are an expert in your field and an authority in your sector. We do this by getting your brand mentioned across the web, and building links that show other trusted and relevant sites want to link to your content.

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Proud award winners

We strive to do the best work we can for our clients. The ultimate in job satisfaction is seeing the impact for the client from the results we achieve. To win an award for our work is a lovely cherry on top.

See our awards

Our approach to getting results with digital PR

Since 2006, our highly skilled team has been delivering traditional and digital PR services for businesses in multiple B2B sectors including SaaS, tech, accounting, finance, legal, business services and construction. 

To get results that impact rankings, traffic and enquiries, we utilise a combination of creative digital PR and tactical link building. 

Our creative PR process isn’t just designed to get coverage – it’s created to maximise impact. We don’t rely on sending out press releases to huge media lists – we are selective about who we contact for every piece of PR. This allows us to create relationships with key journalists and get coverage in the media that will add the most value.

By working side by side with the SEO team, our digital PR strategy is developed in-line with your SEO and internal linking strategy. We focus on building authority to the parts of your website that drive conversions and leads. Working closely with the SEO team means we’re able to take full view of your site and allow you to become an expert on and off-site, which helps build topic and brand authority. Doing this means we earn links and mentions in the media where your customers are.

As an experienced digital PR agency, we focus on establishing backlinks to your site which:

  • Earn authority
  • Drive traffic from a relevant audience
  • Grow brand awareness
  • Establish Google EEAT credentials
  • Drive social engagement

We have a 3-step approach to SEO-first digital PR

Digital PR is SEO’s best friend and especially vital for B2B digital marketing where expertise and authority is essential. We follow three key steps to maximise the benefits of digital PR for our clients.

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Step 1

Creative Ideation

We are fully committed to understanding what makes our clients’ businesses tick. That includes knowing about their brand values, their commercial aims and their customers.
We plan and refine digital PR ideas, and make sure that they:
• are aligned with the overall aims of the business
• will provide exciting and interesting stories for journalists and media owners
• are of real interest to the types of customer our clients are looking for
Once we have identified the topics, we go into detailed research of facts and data to sit behind our creative approach.

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Step 2

Campaign build

We create content with a mix of authoritative writing, engaging visuals and infographics, and eye-catching, informative video. We create cohesive and complete campaigns, designed to enrich media channels that link to it, and to engage an audience of existing and potential customers.
We create a list of target publications, individual journalists, bloggers and influencers, based on their topics and interests.

At the end of the process, our social advertising strategy and schedule will clearly show the key deliverables and actions. We commit to a schedule of when the work will be carried out, providing you with complete transparency.

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Step 3

Outreach

We create tailored and relevant media lists to gain links and coverage in key media. We work with you to target ‘dream’ publications, as well as targeting media that will drive the most impact from an SEO and revenue perspective.

Digital PR with integrity at our core

What does being an ethical SEO agency actually mean?

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It means we will provide honest advice
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We won’t take your money if we don’t think we can provide value
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We won’t suggest you need a new website if you don’t
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We will be completely transparent about our work and results
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We will work our socks off to help you build an even more brilliant business

Why Smart Monkey?

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We are experienced specialists in digital PR, and integrate campaigns with overall digital marketing strategies
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We carry out data driven research and competitor analysis to identify opportunities for exciting, newsworthy content
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We generate ideas which strongly support our client’s positions in the business landscape
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We create digital PR campaigns that include local focus to maximise relevance, engagement and conversions
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We follow best practice principles on meeting Google E-A-T standards for expertise, authority and trust
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We develop content which is newsworthy, informational and actionable to help grow our clients’ customer base
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We have a proven approach to getting highly relevant content in front of the right journalists, influencers and bloggers
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FAQs

Digital PR is the discipline of getting your brand, your services or your product in front of the right audience in online media channels with the purpose of building your website’s authority, and so in turn helping it to rank for your priority keywords. As with traditional PR, you need to get noticed by media decision-makers including journalists, bloggers, influencers and site owners. What attracts attention is content that meets Google E-A-T criteria and gets on the radar of online channels with the right audience for your business. Effective digital PR is not about creating links indiscriminately – spammy links won’t help your business in any way. Your approach needs to be driven by great ideas distributed with an expert understanding of the most effective ways of doing digital PR.

The focus of traditional PR is on getting brands coverage in media such as newspapers, TV and radio that will build brand awareness, reputation and ultimately drive conversions from the readers. Traditional tools are press releases backed up by personal contacts within print and broadcast. Digital PR is centred on online media such as news websites and social media, and individuals including bloggers, influencers and online journalists. A key priority is to establish backlinks which increase site authority and improve Google rankings. Digital PR has the advantage of clear targeting and, unlike traditional PR, of measurability through trackable interactions and engagement.

Digital PR is a hugely important piece of the puzzle that contributes to SEO success. Our SEO specialists tie all the elements of a well-optimised site together to give it the best opportunity of performing well on the search engines. However, a technically clean website with great content but no backlinks will struggle to rank for competitive high search volume keywords. Equally, a site with lots of quality backlinks but a technical issue that prevents the site from being crawled effectively, or content that isn’t targeting the right keywords, isn’t going to perform well either. Each piece of the puzzle has got to work well together. We are experts at analysing a website and creating a strategy that is going to help it build momentum.

How much digital PR is required will depend on a number of factors such as:
  • How much authority does your site currently have? Does it have a fairly good authority score already or is your agency starting from scratch with a brand new website?
  • How many quality backlinks do you currently have?
  • Have you been hit by toxic backlinks that need to be cleaned up?
  • How competitive is your industry? If your competitors are gaining 20+ links a month on high domain authority sites such as the leading newspaper websites, then you are going to need to commit to a viable level of digital PR activity.
  • Do you have extra in-house support?
It is important not to go with the cheapest digital PR agency you can find – if you see quotes of £350 per month to get you multiple high-quality backlinks, you are highly unlikely to see beneficial results unless you have a niche business with hardly any competitors. Digital PR takes time and effort to do properly. There is no point putting in a small budget in a competitive industry.

No digital or traditional agency can guarantee PR results. There are simply too many uncontrollable factors such as competitor activities, market performance and external events. What we can do is to follow a proven approach based on over 16 years’ experience of helping a large number of businesses to build their site authority.

It is important to understand that digital PR is a long-term, ongoing strategy and that it takes time and effort to improve authority and rankings. We often start to see results in the first 6 months, but 1-2 years is a more realistic timeframe. Once momentum starts to build, results will come much more quickly.

We have an experienced and highly skilled team, and our digital PR expertise will drive your campaigns forward from the very beginning. You will deal directly with the people working on your digital PR campaigns, not an account manager acting as an intermediary.

We have been perfecting our digital PR skills for over 16 years, and we have a very clear grip on what works and what doesn’t. We have tried and tested processes which have delivered strong results for our clients. There are thousands and thousands of guides, articles and YouTube videos out there that you could use to learn from. However, our clients see the value in using our specialist digital PR expertise to achieve results more quickly, without having to divert time and effort from running their business.

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Find out what we can do for your business

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