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The client

StaySafe is a lone worker app designed to protect lone workers from injury. Operating in 50 countries worldwide, StaySafe’s solution is used in a myriad of industries, such as health, construction, utilities, the third sector, telecoms, and many more.

The Challenge

We needed to build brand awareness in a competitive marketplace and identified digital PR as a way to do that. The business sector works differently from the consumer sector, with more opportunities for profiling and opinion pieces, with a greater emphasis on expertise.

Our objectives

With a clear strategy in place, we built a plan to:

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Identify key customers and where they would be gathering information from to make decisions

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Showcase the expertise and history of the business

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Establish the company as a leader in the health, safety and wellbeing of employees

What we did

Working closely with the marketing team, we:

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Built expert-led PR stories to tap into key business media identified in gap analysis and relevancy tracking
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Jumped on breaking news and reports to add value to existing stories
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Gave advice for businesses and leaders in key sectors
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Used data to tell stories that reflected the business’ USPs and values
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Placed their spokespeople as experts in employee safety, health, and wellbeing
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The results

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Achieved highly relevant links and coverage

in business media, including HR News, Personnel Today, Startups magazine and Industry Today

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Increased the number of referring domains

by 9%

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Improved the click through rate

by 22% YoY

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Increased click throughs for queries

on their holy grail keyword by 42% YoY

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Increased impressions on another priority keyword

by 25% YoY

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“Working with Smart Monkey is a pleasure and we have seen a significant uptake in new business enquiries since we began working with them. They took the time to really understand our business, key messages and goals and turned that into a tangible digital marketing strategy to compliment our internal marketing efforts. I would highly recommend them to any business looking to boost their online profile.”

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Find out what we can do for your business

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Hooray! We’re excited to meet you and hear about your potential project.

The first step is for us to have a discovery call to find out more about your business and what you are looking for. Fill out the form, send us an email or give us a call and we’ll be in touch the same business day where possible, but certainly within 24 hours.

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