Case Study
Building expertise with digital PR
CLIENT: StaySafe
SERVICES: Digital PR
SECTOR: Professional Services, B2C, B2B
Accredited and trusted digital marketing experts
The client
StaySafe is a lone worker app designed to protect lone workers from injury. Operating in 50 countries worldwide, StaySafe’s solution is used in a myriad of industries, such as health, construction, utilities, the third sector, telecoms, and many more.
The Challenge
We needed to build brand awareness in a competitive marketplace and identified digital PR as a way to do that. The business sector works differently from the consumer sector, with more opportunities for profiling and opinion pieces, with a greater emphasis on expertise.
What we did
Working closely with the marketing team, we:
Built expert-led PR stories to tap into key business media identified in gap analysis and relevancy tracking
Jumped on breaking news and reports to add value to existing stories
Gave advice for businesses and leaders in key sectors
Used data to tell stories that reflected the business’ USPs and values
Placed their spokespeople as experts in employee safety, health, and wellbeing
The results
“Working with Smart Monkey is a pleasure and we have seen a significant uptake in new business enquiries since we began working with them. They took the time to really understand our business, key messages and goals and turned that into a tangible digital marketing strategy to compliment our internal marketing efforts. I would highly recommend them to any business looking to boost their online profile.”
StaySafe
Find out what we can do for your business
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