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How our social advertising services help grow your B2B company

We help grow your business with paid social by amplifying your brand visibility and awareness to a wider audience and positioning you as an expert in your field.

As part of your wider digital strategy, paid social advertising is a powerful tool that helps to build your business profile. Using paid social ads to educate rather than sell, we shine the light on your business, helping you to build strong experience, expertise, authority and trust (EEAT) signals that also benefit your organic search strategy.

With a well planned content schedule, social ads help turn strangers into leads, feeding your pipeline with opportunities to guide decision makers along their buying journey. 

And social advertising comes into its own when used alongside your Account Based Marketing (ABM) campaigns, with the ability to target specific companies and professional demographics. 

Linking reach to results, we help you bridge the gap between marketing and sales, using platform intelligence to highlight lead opportunities and interested organisations. 

Our social advertising services nurture your audience

The social media landscape is dominated by key platforms, each of which offer exciting potential benefits for advertisers. We advise clients on which platforms are best suited to their business, and create campaigns designed to deliver results.

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Copy & Creative

We specialise in crafting paid social media campaigns that suit your business needs, whether it’s reaching your customer at different points in their journey, targeting specific accounts, or recruiting talent. Our focus is on maximising your budget by pinpointing what works best and minimising wasteful spending.

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Landing Pages

Whether it’s your main website pages, or specially designed landing pages, where potential customers land is crucial for successful paid social campaigns. We’ll make sure these landing points are optimised to provide a smooth experience, gently leading prospects toward the next step in their journey.

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Thought Leadership

We help you share insights that demonstrate your authority and expertise directly with your target audience. We craft thought leadership content that addresses your audience’s pain points, fosters trust and positions your brand as the preferred solution when they’re ready to make a purchase.

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Account Based Targeting

We harness precise account-based targeting to engage key stakeholders within your target accounts, delivering personalised messages that resonate with their specific needs and challenges. We establish meaningful connections with decision-makers, nurturing relationships that drive business growth and fostering long-term partnerships. By focusing on the accounts most likely to convert, we help maximise your ROI and accelerate the sales cycle.

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Lead-Gen Content

With captivating lead-gen content that speaks directly to your prospects, we help attract potential leads at varying points in their buying journey. We handle everything from planning the campaign, creating the content, promoting the content on the chosen social platform/s, and advising on the most effective lead nurturing to maximise the interest created.

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Social Proof

Trust is fundamental throughout your digital strategy. By integrating social proof into your social advertising, we bolster trust and credibility with your audience. We showcase your customer wins, successes and stories, and present case studies and testimonials to reinforce your brand’s reliability and authenticity.

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Video Creative

We help your business and the service or products you provide come alive through engaging video content. We’ll help you fine-tune your messaging, looking at ways you can stand out (B2B doesn’t have to be boring), and showcasing the insights of your experts to your target audience.

Our most popular case studies

We help businesses grow with social advertising

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StaySafe: Improving visibility driving revenue with SEO

Services

SEO

Industries

B2B, Professional Services

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Oven Rescue: Amplifying visibility through digital PR

Services

Digital PR

Industries

B2B, B2C, Professional Services

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129% increase in online enquiries for Sussex stone company

Services

Local SEO, SEO

Industries

B2B, B2C, Construction

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Proud award winners

We strive to do the best work we can for our clients. The ultimate in job satisfaction is seeing the impact for the client from the results we achieve. To win an award for our work is a lovely cherry on top.

See our awards

What is paid social advertising?

Social advertising utilises social media platforms like LinkedIn, Facebook, Instagram, Twitter and TikTok to promote products, services or content. We create targeted campaigns based on your user demographics, interests and behaviours, aiming to reach specific audiences. These ads blend seamlessly into users’ feeds, appearing as sponsored content. 

Social advertising encompasses various ad formats, including image ads, video ads, carousel ads and sponsored posts. Paid social enables precise audience targeting, allowing you to engage with your potential customers in a more personalised manner. 

With robust analytics and targeting options, social advertising facilitates measuring campaign performance and optimising strategies to achieve specific marketing goals, such as brand awareness, lead generation or sales.

We provide specialist skills for advertising on social channels, as opposed to social media posting or general messaging. We provide expertise on advertising opportunities on all major platforms, including LinkedIn, Facebook, Instagram, YouTube, Twitter, Pinterest, WhatsApp, Snapchat and TikTok.

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We have a 3-step approach to results-driven PPC campaigns

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Step 1

Data-led research

The large amount of data users share on their social accounts enables us to go beyond traditional demographic and geographic data. We target campaigns based on a range of deeper level metrics for greater results.

When embarking on a paid social campaign, we start with a website audit to ensure your site content and user experience is set up to achieve the campaign goals. With the wealth of data available on social media platforms, the opportunity for extreme targeting is immense. By asking the right questions, utilising Google Analytics and your existing customer data, we build a clear picture of your target audience.

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Step 2

Paid social strategy

We develop a highly optimised social media advertising strategy to reach your target audience and achieve your goals. The strategy includes recommendations to improve and evolve your website to support the campaigns. We detail the actions required to structure the advertising account and campaigns on platforms such as Facebook, Instagram, Twitter and LinkedIn.

At the end of the process, our social advertising strategy and schedule will clearly show the key deliverables and actions. We commit to a schedule of when the work will be carried out, providing you with complete transparency.

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Step 3

Implement and optimise

Before setting the social advertising campaigns live, our social experts set up advanced tracking to enable us to analyse the results, highlight the highest converting activity and feed improvements back into your campaigns.

We continually test and evolve your social media advertising to optimise your budget and return on investment. To ensure you have maximum visibility and to check we are meeting our performance goals, we provide a monthly report detailing our activity, results and next steps.

The benefits of paid social ads

The social media landscape is dominated by key platforms, each of which offer exciting potential benefits for advertisers. We advise clients on which platforms are best suited to their business, and create campaigns designed to deliver results.

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Extreme segmentation and targeting

The huge amounts of data within social platforms allows advertisers a wealth of micro-targeting opportunities perfect for B2B brands.

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Accurate tracking

Tracking techniques for social ads are very well developed and accurate, and available to all advertisers.

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Integration with other digital channels

Social advertising is at its most effective when working alongside PPC, SEO, content marketing and digital PR.

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Suitable for any kind of business

The reach of social platforms opens up options for businesses of all kinds and all sizes, and can be especially useful for smaller businesses.

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Effective for many marketing goals

Social advertising can be created to deliver brand awareness, lead generation, website traffic, sales and much more.

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Extensive reach among mobile users

Mobile users spend a lot of time on social platforms, giving advertisers a ready-made opportunity to market on handheld devices.

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Data gathering from audience interaction

The rich data available from social platforms can be used to generate important insights on the behaviour of consumer groups and individuals.

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Why choose Smart Monkey as your paid social agency?

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We have specialist paid social advertising skills
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We ensure we operate in line with platform rules and best practice
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We have high level, paid social skills throughout our team
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We have a high client retention rate and receive multiple referrals from our clients

FAQs

Social platforms offer advertisers to pay for advertising opportunities on their platforms. The main platforms are LinkedIn, Facebook, Instagram, YouTube, Twitter, Pinterest, WhatsApp, Snapchat and TikTok. The huge reach of social platforms and micro-targeting allows businesses to get their messages in front of an audience which organic search cannot access.

We are an agile, independent agency with proven expertise in paid social marketing for many clients operating in different markets. We will only work with you if we are confident we can help you get the results you want – if your sector is too competitive and you can’t compete with your budget, we will tell you. Our team is made up of genuinely approachable people who are down to earth, don’t use jargon and are totally professional. Our clients have direct contact with the person working on your content campaigns. With a long track record in multiple aspects of digital marketing, you can rely on us to deliver great results for your business.

Our core service is organic SEO linked closely with paid social advertising, content and paid search – our digital services all work in sync together for our clients. We have come from a full service marketing background and so bring a fundamental understanding of marketing – we know what makes audiences tick. The results we deliver show that we are really good at what we do. We are 100% focused on delivering exceptional digital marketing for our clients.

Our fees for paid social are based on providing professional resources for research, strategy, creative, implementation and optimisation. We agree with clients on the right amount of time spent each month to achieve the results you are aiming for. We are also proactive about optimising campaigns and moving resource to the best performing campaigns. Be wary of businesses quoting the cheapest fees. If a paid social agency is charging rock bottom prices, you are probably not going to get the results you need for your business.

Paid social is relatively quick to set up and most campaigns will see results pretty instantly. Initial results can always be improved by continual optimisation and ongoing campaigns.

Our experienced and highly skilled paid social experts will be working on your account from the very beginning. You will deal directly with the people working on your paid social campaigns, not an account manager acting as an intermediary.

We have been perfecting our digital marketing skills, including paid social advertising, for over 16 years. We use data and tools to know what content to write to help your website get the results you are looking for. We know what makes content and campaigns work and what doesn’t in many different sectors. We know how to navigate the minefield of setting up campaigns that work on multiple platforms. We are always completely up to date with the different platforms, and we ensure our clients are making the most of their budget. We have a tried and tested process in place that generates results for our clients. There are thousands and thousands of guides, articles, YouTube videos out there that you could use to learn from. However, our clients see the value in using our specialist content marketing expertise, so that they can have confidence in achieving results and can concentrate on running their business.

We constantly monitor our clients’ accounts and making small tweaks to optimise the ads daily. We schedule more extensive management time throughout the month to carry out actions such as setting up new campaigns and testing opportunities on different social platforms.

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Find out what we can do for your business

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