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The client

Oven Rescue is a well-known cleaning franchise operating all over the UK. With more than 50 locations in England, Scotland, and Wales, they provide oven cleaning and repair services for both commercial and domestic customers.

The Challenge

We’d been working with Oven Rescue for some time when we started doing digital PR for them. We’d worked our magic on-site with technical changes and page updates, but we knew there was more that could be done. We wanted to build authority to the site and identified digital PR as the best way to do that.

However, it wasn’t a straightforward task; the client didn’t just want to drive traffic to his franchises – he also wanted to grow his business from a franchise point of view. So we knew we had to create a two-pronged approach.

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Our objectives

With a clear strategy in place, we built a plan to:

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Build awareness amongst consumers in the media

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Showcase the business owner as an expert in franchises and business

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Drive enquiries for oven cleans and franchise opportunities

What we did

We harnessed the power of PR to:

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Build shareable PR content that resonates with their target audience
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Utilised newsjacking to jump on trending topics
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Offered expert advice and guidance for consumers looking for ways to effectively clean their ovens themselves
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Offered expert insight into the ins and outs of running a business
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Showcased the benefits of running and owning a franchise
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Created opinion pieces on the UK business landscape
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The results

In just the first six months of working with Oven Rescue on digital PR, we:

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Achieved highly relevant links

and coverage in tier one consumer media, including Ideal Home, T3, and the Express

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Secured business and franchise profile piece

in the likes of Medium, Startup Observer and London Loves Business

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Increased overall site authority by 7

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Increased organic traffic

by 86% YoY

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Increased new users

by 66% YoY

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Doubled the number of referring domains

of referring domains

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Increased the number of backlinks

by 75% in six months

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“Smart Monkey has always gone above and beyond to help. They take the time to understand my business’s needs and react quickly to ensure we’re in front of our customers and can continue to compete with our competitors.”

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Mike Harris, Oven Rescue

Find out what we can do for your business

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Hooray! We’re excited to meet you and hear about your potential project.

The first step is for us to have a discovery call to find out more about your business and what you are looking for. Fill out the form, send us an email or give us a call and we’ll be in touch the same business day where possible, but certainly within 24 hours.

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