Case Study

Amplifying visibility through digital PR

CLIENT: Oven Rescue

SERVICES: Digital PR

SECTOR: Professional Services, B2C, B2B

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The client

Oven Rescue is a well-known cleaning franchise operating all over the UK. With more than 50 locations in England, Scotland, and Wales, they provide oven cleaning and repair services for both commercial and domestic customers.

The Challenge

We’d been working with Oven Rescue for some time when we started doing digital PR for them. We’d worked our magic on-site with technical changes and page updates, but we knew there was more that could be done. We wanted to build authority to the site and identified digital PR as the best way to do that.

However, it wasn’t a straightforward task; the client didn’t just want to drive traffic to his franchises – he also wanted to grow his business from a franchise point of view. So we knew we had to create a two-pronged approach.

Our objectives

With a clear strategy in place, we built a plan to:

Build awareness amongst consumers in the media

Showcase the business owner as an expert in franchises and business

Drive enquiries for oven cleans and franchise opportunities

What we did

We harnessed the power of PR to:

Build shareable PR content that resonates with their target audience

Utilised newsjacking to jump on trending topics

Offered expert advice and guidance for consumers looking for ways to effectively clean their ovens themselves

Offered expert insight into the ins and outs of running a business

Showcased the benefits of running and owning a franchise

Created opinion pieces on the UK business landscape

The results

In just the first six months of working with Oven Rescue on digital PR, we:

Achieved highly relevant links

and coverage in tier one consumer media, including Ideal Home, T3, and the Express

Secured business and franchise profile piece

in the likes of Medium, Startup Observer and London Loves Business

Increased overall site authority by 7

Increased organic traffic

by 86% YoY

Increased new users

by 66% YoY

Doubled the number of referring domains

of referring domains

Increased the number of backlinks

by 75% in six months

“Smart Monkey has always gone above and beyond to help. They take the time to understand my business’s needs and react quickly to ensure we’re in front of our customers and can continue to compete with our competitors.”

Mike Harris, Oven Rescue

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