B2B Content Marketing Agency
Get found at every step of your audience’s buying journey.
We help you get found online with well-researched, well-written and well-optimised content. From converting landing pages targeting high user intent keywords, to informational content aimed at buyers in the research stage, our B2B content marketing strategies are designed to get you results.
B2B content marketing doesn’t have to be boring. But it does have to have your target audience in mind. By investing in a solid content marketing strategy full of high quality content, you will do much more than drive people to your website; you’ll inform, educate and entertain. This, in turn, builds trust and ensures your B2B content marketing strategy is working hard to generate leads and demand.
Accredited and trusted digital marketing experts
What is content marketing?
The core of successful content marketing is the creation and promotion of original and engaging content that attracts potential customers to your website. Creating great content which improves your organic search positions is the starting point, but our content marketing skills cover the promotion of that content across multiple web channels to gain links and views. As the reach into new audiences extends, traffic to your site and new customer numbers grow.
Our expertise in B2B content creation includes:
- generating creative ideas
- writing in the right tone of voice for your brand
- providing original and unique content
- creating informative and educational content
We then optimise and deploy content across:
- organic search
- digital PR
- paid search
- paid social
B2B content marketing comes in many forms – including long form content to a shorter blog post. While it is good to have a broad range on B2B content on your site, creating valuable content is the most important part of a content marketing strategy.
A successful content marketing strategy that ties to marketing campaigns and feeds into other marketing channels, will help to generate leads, driving business growth and improve search engine rankings.
How B2B content marketing delivers results
A solid content plan is one of the key ingredients in a successful B2B search strategy.
But B2B content marketing is not just about putting words on a page, or including your keyword as many times as you can.
Google wants to provide searchers with helpful and valuable content. Content written for people first. Content that demonstrates great EEAT. When you deliver content with this in mind, you reach the top spots on Google. That means more traffic. And that means more qualified leads.
B2B content marketing is a relatively low cost channel that delivers big results. However, not all content marketing strategies are created equal. By creating a content strategy that that is tailored for your target audience and that answers questions they have, you not only ensure that Google sees your content as high quality, but that potential customers do, too. This allows you to reach the at the right time on their customer journey.
Poor quality content is at best, ignored, and at worst, penalised. So taking the time to invest in high quality B2B content is imperative for improving your search engine rankings.
So what is involved in developing a great content strategy?
At the start of a B2B content marketing strategy, we start with keyword research. Keyword research helps us understand the search terms your audience is using at different points of their buying journey. Our content plan defines what the intent is behind these search terms in order to develop content ideas. By conducting this audience research, we are able to create content with well written copy alongside informative and helpful content.
Creating content that answers the searcher intent and is easy to read and understand will mean your visitors spend more time on the page. With a great internal linking strategy, you encourage the visitor to click onto other interesting content on your site and through to your lead generation pages. And great backlinks to the page from digital PR demonstrates content authority.
These metrics all combine to create a landing page worthy of being ranked at #1.
Our content marketing service
With experience working across many different B2B verticals, our content team fully immerse themselves in your business. We take the time to understand what makes you tick and become at one with your tone of voice.
B2B Content Strategy
We work with our clients to produce six-monthly B2B content plans. We use data-driven research and our marketing experience to prioritise top-level landing pages, and pillar and cluster content. We schedule a programme of content creation and deployment designed to deliver increased traffic and qualified leads.
SEO Copywriting
We write with clarity and authority about your business and your services. We know how to get the right balance of the priority keyword and semantic search terms, for the most natural optimisation. The result is a people-first content strategy that helps improve your organic search rankings, and encourages the reader to take action.
Digital PR
We use digital PR to drive traffic and gain authority for your website and brand. We distribute content to raise the profile of your business, and to promote brand awareness. We align digital PR activities with SEO, paid search and paid social content to create a consistent brand story across all digital channels.
Our most popular case studies
We help businesses grow with organic content
StaySafe: Improving visibility driving revenue with SEO
Services
SEO
Industries
B2B, Professional Services
Oven Rescue: Amplifying visibility through digital PR
Services
Digital PR
Industries
B2B, B2C, Professional Services
Proud award winners
We strive to do the best work we can for our clients. The ultimate in job satisfaction is seeing the impact from the results we achieve. To win an award for our work is a lovely cherry on top.
Delivering groundbreaking organic content
“Very impressed with the quality of work and the understanding of our business. you have definitely made an improvement to our listings, thank you!”
Managing Director of Performance Foundations
“Smart Monkey have provided us with marketing insight and tangible results that exceeded all our expectations at the Half Moon Kirdford. Thanks Beth and your brilliant team.”
The Half Moon, Kirdford
“I am happy with the results… we are ranking highly for EOT and office cleaning search terms which is really good. For example, end of tenancy cleaning in Brighton we were buried on page 3 before you started and looking now, we are the 2nd organic result. We have definitely noticed a MASSIVE increase in google leads for end of tenancy cleaning, particularly for Brighton.”
Hashtag Clean
“I would say to other businesses looking for digital marketing support that with Smart Monkey, you are definitely going to be looked after. No job is either too big or small; the personal service you receive makes you feel important to them. They always listen to what you want to achieve and provide the best advice and solutions to help you succeed.”
Leotronics
Sales Manager
“Smart Monkey has always gone above and beyond to help. They take the time to understand my business’s needs and react quickly to ensure we’re in front of our customers and can continue to compete with our competitors.”
Mike Harris, Oven Rescue
Founder
“Very impressed with the quality of work and the understanding of our business. They have definitely made an improvement to our listings, thank you!”
Performance Foundations
“Working with Smart Monkey is a pleasure and we have seen a significant uptake in new business enquiries since we began working with them. They took the time to really understand our business, key messages and goals and turned that into a tangible digital marketing strategy to compliment our internal marketing efforts. I would highly recommend them to any business looking to boost their online profile.”
StaySafe
“Our company started working with Smart Monkey earlier in the year and we have been very impressed with how they have helped our business. They created digital campaigns using Google AdWords and LinkedIn that marketed our national conferences and tradeshows. They also worked to optimise our website. All of their hard work led to an increase in visitors for our shows.”
PPMA Limited
Our approach to content marketing
We take a three-stage approach to content marketing. We begin with extensive research, followed by creating a winning strategy. We then implement and optimise your content to deliver authority, traffic and conversions.
Step one
Research
We kick-off your content marketing project with in-depth research to ensure we deliver sought-after content that increases your online visibility, website traffic and lead conversions.
Our aim is to get under the skin of your business. By listening to you, researching your audience and competitors and gathering data, we uncover and answer your customers’ pain points, what makes your business unique and why prospective customers should choose you.
Keyword research uncovers the transactional or commercial search terms to prioritise (like ‘accountant london’ or ‘lone worker safety app’), as well as the longer-tail keywords your audience still in the research stage are using.
Step two
Strategy
The next stage is the creation of your content strategy. We create a clear content plan detailing our recommended actions to reach your audience through the content topics they search for, at all stages of the buying journey.
When creating our content plan, we don’t get lured by vanity search volumes. Our job is to generate enquiries. We often find that the commercial keywords, especially in B2B, have lower search volumes. So getting your site to the top of rankings for these search terms isn’t going to give us a beautiful looking chart. However, these terms have high user intent. Someone searching for ‘accountant london’ is highly in need of an accountant in London.
Before any content production commences, the content strategy enables you to see the activities we plan to carry out, when they are to be implemented and, most importantly, what goals each task will meet.
Step three
Implement and optimise
We prioritise bottom of funnel enquiry-generating content, before moving on to higher search volume content. The higher search volume content will bring middle and top of funnel traffic. This is where a lead nurturing campaign comes into its own.
We use advanced tracking, and regularly adjust and optimise content, and feed in future strategic ideas to improve performance.
Our team of SEO copywriters produce a wide spectrum of optimised content to increase your online visibility including on-page website content, landing pages, blogs, articles, white papers, guides, videos and infographics. We also undertake technical website optimisation and content outreach.
Search engine optimisation with integrity at our core
What does being an ethical SEO agency actually mean?
It means we will provide honest advice
We won’t take your money if we don’t think we can provide value
We won’t suggest you need a new website if you don’t
We will be completely transparent about our work and results
We will work our socks off to help you build an even more brilliant business
Why Smart Monkey?
Well optimised content increases SEO visibility
Great content increases conversions
Detailed content delivers better quality leads
Informative content encourages engagement
Engaged audiences can be nurtured
SEO Data & Reporting Tools
• With SEO comes lots of data – it is why we love it – to see what is working and what isn’t for your business objectives
• We invest in industry-leading SEO agency tools for analysis and making informed decisions
• We use specialist reporting tools to learn from your competitors’ successes and failures and to shape your search strategies
• Our jargon-free monthly reports keep you fully informed about the results of the search visibility services we undertake for you
FAQs
Related services
Find out what we can do for your business
Hooray! We’re excited to meet you and hear about your potential project.
The first step is for us to have a discovery call to find out more about your business and what you are looking for. Fill out the form, send us an email or give us a call and we’ll be in touch the same business day where possible, but certainly within 24 hours.
