300%
more inbound leads (SaaS)
Content and SEO strategy helped StaySafe double lead volume, playing a key role in their successful acquisition by EcoOnline.
B2B Content Marketing Agency
Turn content into your top-performing sales asset.
We help B2B brands move beyond “just publishing” by building strategic, insight-led content engines that generate leads, build trust and support every stage of the customer journey.
Own your narrative. Content that earns attention and drives action
Too much B2B content is created without strategy, leading to poor visibility, weak differentiation and missed pipeline opportunities.
We help you flip the script.
Smartmonkey builds content strategies grounded in deep customer insight, commercial intent and search demand. Our senior team maps content to your sales funnel, so your brand story doesn’t just inform, it converts.
From landing pages to thought leadership, we create genuinely useful, authority-building content that ranks, resonates and moves prospects closer to purchase.
If you’re ready to stop creating content for content’s sake and start building a real growth engine, it’s time to Own Your Narrative.
Trusted by growth-focused B2B brands
Our B2B SEO Award-Winning work with Perrys Accountants
Our campaign for Perrys Accountants didn’t just deliver results, it earned national recognition. By combining technical SEO, content strategy and digital PR, we drove measurable gains in organic visibility, lead generation and brand authority within a highly competitive professional services space.
This work won B2B SEO Campaign of the Year at the 2024 UK Digital Growth Awards and the Digital Excellence Awards, with judges praising the campaign for its clarity, ambition, and outstanding performance:
“This campaign was exceptional, establishing ambitious goals within a competitive environment. Not only did it achieve these targets, but it also surpassed them, resulting in an extremely satisfied client.”
2024 UK Digital Growth Award winners – B2B SEO Campaign of the Year
2024 Digital Excellence Awards – SEO Campaign of the Year – B2B
What B2B brands gain by owning their narrative
When content is driven by strategy, not guesswork, it becomes one of your most valuable growth levers. Here’s what our clients experience:
Why B2B brands need a specialist content agency
Content is easy to publish, hard to get right. B2B audiences are time-poor, sceptical, and need proof before they buy. That means:
Proven results from our B2B content campaigns
300%
growth in franchise appointments (Franchise)
Sales-enablement content supported an SEO and PR campaign that drove eight new franchise signups in just six months.
300+
keywords on page one and 129% more enquiries (Manufacturer)
Content strategy helped unlock consistent visibility and conversion gains.
300%
uplift in traffic value (Workplace Services)
High-intent content targeting competitive local keywords drove measurable revenue growth.
What’s included in our B2B content marketing service?
Content strategy
We create insight-led content strategies aligned to your commercial goals, SEO focus, and buyer journey. Through competitor analysis, keyword data, and customer insight, we uncover exactly what your audience needs to hear — and when. The result is a roadmap that gives your content purpose, structure and measurable impact.
Content planning
We build structured, scalable plans with clear messaging frameworks, content formats and prioritised actions. Whether you need a quarterly editorial calendar or a campaign-specific content map, we ensure your messaging stays consistent, strategic and aligned with your wider marketing objectives.
Why should Smartmonkey be your next B2B content marketing agency?
Choosing the right agency isn’t just about ticking boxes, it’s about finding a partner who gets your world, moves quickly and delivers work that drives measurable impact. Here’s why B2B marketers trust Smartmonkey to support their content delivery:
Our most popular case studies
We help businesses grow with organic content
StaySafe: Improving visibility driving revenue with SEO
Services
SEO
Industries
B2B, Professional Services
Oven Rescue: Amplifying visibility through digital PR
Services
Digital PR
Industries
B2B, B2C, Professional Services
Specialist content platforms we use
To maximise the effectiveness of our B2B content marketing services, we rely on powerful platforms that support every stage of planning, creation and optimisation. Tools like Google Search Console, GA4, SEMRush, SurferSEO, and Mangools give us the data and insight to shape content strategies that attract, engage and convert your ideal customers.
We use Google Search Console to understand how your content is performing in search, which pages are driving impressions, what keywords you’re appearing for, and where there are opportunities to improve. It helps us optimise visibility and ensure your content stays competitive.
Google Search Console
GA4 gives us deep insights into how users interact with your content. From page engagement to conversion paths, we use this data to understand what’s working, what’s not, and how to continually improve content performance.
Google Analytics 4
SEMRush helps us perform detailed keyword research, content gap analysis and competitive benchmarking. We use it to shape strategies around the terms your buyers are actually searching for and ensure your content outranks the competition.
SEMRush
We use SurferSEO to optimise content structure, keyword usage and on-page SEO elements. It ensures the content we create isn’t just helpful and well-written, but also primed to perform in search results.
Surfer SEO
Mangools supports ongoing keyword tracking and SERP monitoring. It helps us measure the impact of content over time, stay on top of shifts in visibility, and continuously refine strategies based on real-time data.
MangoolsDelivering groundbreaking organic content
“Very impressed with the quality of work and the understanding of our business. you have definitely made an improvement to our listings, thank you!”
Managing Director of Performance Foundations
“Smart Monkey have provided us with marketing insight and tangible results that exceeded all our expectations at the Half Moon Kirdford. Thanks Beth and your brilliant team.”
The Half Moon, Kirdford
“I am happy with the results… we are ranking highly for EOT and office cleaning search terms which is really good. For example, end of tenancy cleaning in Brighton we were buried on page 3 before you started and looking now, we are the 2nd organic result. We have definitely noticed a MASSIVE increase in google leads for end of tenancy cleaning, particularly for Brighton.”
Hashtag Clean
“I would say to other businesses looking for digital marketing support that with Smart Monkey, you are definitely going to be looked after. No job is either too big or small; the personal service you receive makes you feel important to them. They always listen to what you want to achieve and provide the best advice and solutions to help you succeed.”
Leotronics
Sales Manager
“Smart Monkey has always gone above and beyond to help. They take the time to understand my business’s needs and react quickly to ensure we’re in front of our customers and can continue to compete with our competitors.”
Mike Harris, Oven Rescue
Founder
“Very impressed with the quality of work and the understanding of our business. They have definitely made an improvement to our listings, thank you!”
Performance Foundations
“Working with Smart Monkey is a pleasure and we have seen a significant uptake in new business enquiries since we began working with them. They took the time to really understand our business, key messages and goals and turned that into a tangible digital marketing strategy to compliment our internal marketing efforts. I would highly recommend them to any business looking to boost their online profile.”
StaySafe
“Our company started working with Smart Monkey earlier in the year and we have been very impressed with how they have helped our business. They created digital campaigns using Google AdWords and LinkedIn that marketed our national conferences and tradeshows. They also worked to optimise our website. All of their hard work led to an increase in visitors for our shows.”
PPMA Limited
FAQs
Content marketing includes a range of research, creative and deployment activities which are focused on delivering profitable results for your business.
At Smart Monkey, we create content that can be promoted across online channels with the ultimate goal of increasing traffic and conversions. We build top of funnel campaigns to engage your audience with your brand, products and services. The copy we write is optimised for search engines to improve natural search rankings.
Overall, we align SEO, content marketing, paid search, paid social and digital PR to build a compelling online presence for your business.
We are experts with over 16 years of experience of SEO copy and creative content marketing. Our use of extensive research makes sure the content we produce is going to get results.
Many websites are filled with content that no-one is interested in or looking for, resulting in hours of wasted time. By contrast, we use industry-leading tools and many years of experience to ensure the content we work on will engage your target audience.
We write compelling, creative, unique copy – we don’t just get words onto a page, we understand your audience and give them rich and relevant information.
We are a small independent, agile agency, and we will only work with you if we are confident we can help you achieve your goals – if your sector is too competitive and you can’t compete with your budget, we will tell you.
Our team is made up of genuinely approachable people who are down to earth, don’t use jargon and are totally professional. As a client, you have direct contact with the person working on your content campaigns. Our long track record in multiple aspects of digital marketing means you can rely on us to deliver great results for your business.
Our core service is organic SEO linked closely with content marketing, paid search and social – our digital services all work in sync together for our clients.
What’s more, we have come from a full service marketing background and so bring a fundamental understanding of marketing – we know what makes audiences tick. The results we deliver show that we are really good at what we do and we are 100% focussed on delivering exceptional digital marketing results for our clients.
Our fees for content marketing are based on providing professional resources for research, strategy, creative, implementation and optimisation. We agree with clients on the right amount of time spent each month to achieve the results you are aiming for. We are also proactive about optimising content and moving resource to the best performing campaigns
Be wary of anyone quoting the cheapest fees. If a content agency is quoting you rock bottom prices, they are probably taking too many short cuts and they won’t deliver the results you need for your business.
Content marketing gets traction in a similar time to SEO work. It is a longer-term strategy which needs a minimum of 6 months to deliver early results, with the full benefits coming to fruition in 1 – 2 years. Developing content and link building over a period of time, especially through evergreen content, is a key way of establishing a strong position with Google and other search engines.
We have a team of highly proficient copywriters with many years of experience writing creatively for offline marketing materials, and with the valuable knowledge of how to write and optimise online content for the user and Google – there are plenty of copywriters out there, but not many who can write beautifully, whilst also optimising for search. All of our content then goes through a second person in our team to read through and make any amendments before it is sent over to you for approval.
We have been perfecting our content marketing skills for over 16 years, using data and tools to know what content to write that will help your website get the results you are looking for. We know what makes content and campaigns work and what doesn’t in many different sectors.
We know how to navigate the minefield of setting up campaigns that work on multiple platforms. We are always completely up to date with the different platforms, and we ensure our clients are making the most of their budget. We have a tried and tested process in place that generates results for our clients.
There are thousands and thousands of guides, articles, YouTube videos out there that you could use to learn from. However, our clients see the value in using our specialist content marketing expertise, so that they can have confidence in achieving results and can concentrate on running their business.
Related services
B2B SEO Resources
Find out what we can do for your business
Hooray! We’re excited to meet you and hear about your potential project.
The first step is for us to have a discovery call to find out more about your business and what you are looking for. Fill out the form, send us an email or give us a call and we’ll be in touch the same business day where possible, but certainly within 24 hours.