300%
more inbound leads & enabling successful business sale (SaaS)
Doubling the number of inbound leads, we helped StaySafe develop a stronger pipeline of sales, a key driver of their eventual sale to EcoOnline.
B2B SEO Agency
Your best prospects are searching – but are they finding you?
We enable B2B brands to tap high-intent organic traffic by developing technically solid, content-driven websites optimised for long-term visibility and lead generation.
Own Organic Search: Transform your site into a lead machine
Most B2B companies fail to achieve significant organic visibility, leaving ready-to-convert opportunities behind.
As a B2B SEO agency, we look beyond surface-level strategies.
Our team of experts use technical accuracy and data-driven strategies to structure your for authority, clarity and compounding growth.
From finding hidden issues to developing scalable content, we make your site work harder, attract quality traffic, build trust and fuel demand in the long term.
B2B growth-driven brands trust us
Our B2B SEO Award-Winning Perrys Accountants campaign
Our Perrys Accountants campaign not only delivered results, but national awards too. By combining technical SEO, content planning and digital PR, we delivered real increases in organic visibility, lead generation and authority within a highly competitive professional services sector.
This campaign won B2B SEO Campaign of the Year both at the 2024 UK Digital Growth Awards and at the Digital Excellence Awards, with judges praising the campaign as clear, ambitious and performing exceptionally well:
“This campaign was exceptional, establishing ambitious goals within a competitive environment. Not only did it achieve these targets, but it also surpassed them, resulting in an extremely satisfied client.”
2024 UK Digital Growth Award winners – B2B SEO Campaign of the Year
2024 Digital Excellence Awards – SEO Campaign of the Year – B2B
What B2B brands gain by taking control of their organic search
When done well, SEO becomes the driver for your pipeline. Not only do our clients rank higher – they gain visibility where it matters, attract high-intent buyers and build long-term credibility. Here’s what getting your organic search right can do:
Why B2B brands need expert SEO
B2B SEO is another animal. It’s not about chasing vanity traffic or generic keywords – it’s about targeting the right decision-makers with content that builds trust, supports the sales process and drives a measurable pipeline. Here’s why expert B2B SEO is important:
Proven results from our B2B SEO machine
300%
lift in organic sessions & 96% additional impressions (B2B Manufacturer)
Moved most relevant terms from page 2–4 onto page 1, doubling visibility and creating enough demand to justify new premises and two hires.
300%
lift in value of organic traffic (Workplace Services)
Rising from £82 to £522/month in click‑value, number one-ranked for high‑intent local terms like “office cleaning Brighton”.
300%
growth in franchises & 540% uplift in 1–3 rankings (Franchise)
Activity with a focus on SEO generated +87% organic traffic and doubled 12-month conversion submissions, achieving 230+ keywords on page 1.
What’s included in our B2B SEO service?
With experience working across many different verticals, our SEO agency has the expertise to deliver a full range of SEO services for leading B2B brands and ambitious SMEs.
We utilise tools like Google Analytics to measure organic search traffic and provide transparent, in-depth reporting on your SEO performance.
SEO Audits
We scrutinise why your present SEO performance stands at the level it does and identify key areas for focus. Highlighting technical SEO, on-site content and backlinks and brand mentions, our SEO audits allow us to provide you with the immediate action that needs to be taken, as well as other steps needed for the long-term benefit for your site.
Keyword Research
We use powerful keyword research software to find keywords which are likely to generate traffic for each one of your web pages. We place relevant keywords in places where search engines can detect them including headings, web page copy, page titles, meta tags, image alt text and URLs.
B2B SEO Strategy
Our B2B SEO strategy is based on establishing brand authority, generating high-quality leads, generating revenue and developing long-term client relationships. It focuses on content optimisation for targeted keywords, generating high-quality backlinks and brand mentions and providing valuable, industry-specific content to target markets for growth on the search engine results pages.
Technical SEO
The technical SEO elements of a website are critical ranking criteria for search engines. To help ensure your website has a solid foundation and to provide it the best chance to succeed on the serps, we investigate and improve issues such as page speed, structured data, file names, internal linking, redirects, 404 errors and XML sitemaps.
On-Site Content
Optimised content for your services and/or products is essential, and effective on page SEO ensures that headings tags, title tags, and meta descriptions are optimised to improve search engine ranking and customer engagement. Without content optimised with the keywords your customers are looking for, Google, and your target customers, won’t be able to find it. We ensure you have the right content, written with the most related keywords, to bring you the most engaged traffic naturally.
Digital PR
Our digital PR campaigns are designed to acquire high-quality backlinks and brand mentions, grow brand awareness and boost the ranking of your website in the search engines’ views. We get features in influential publications and industry-related websites that not only drive SEO performance but also build credibility with your target audience. From thought leadership content to newsjacking, our PR is focused on helping your search goals and raising brand awareness.
Reporting
Our SEO reporting is actionable, transparent and aligned with your business goals. We don’t just show rankings, we track the metrics that truly matter like traffic quality, conversions, keyword changes, and backlink increases. Our reports give you complete transparency into performance and show exactly how your SEO investment is generating value, so you can make informed, data-driven decisions.
Why choose Smartmonkey as your next B2B SEO agency?
Choosing the right agency isn’t just a matter of checking boxes, it’s about finding someone who gets your universe, moves quickly and creates work that delivers measurable results. That’s why B2B marketers trust Smartmonkey with their SEO:
Award Winning B2B SEO Agency, here’s why:
StaySafe: Improving visibility driving revenue with SEO
Services
SEO
Industries
B2B, Professional Services
Perrys: 122% increase in leads targeting London market
Services
Digital PR, SEO
Industries
B2B, Finance, Professional Services
Specialist SEO tools that we use
For optimal performance of our B2B SEO services, we use high-level SEO tools. Some of the tools used include Google Search Console, GA4, SEMRush and Screaming Frog, which provide us with detailed reports on how your website performs. Using these tools, we craft data-driven SEO solutions to get you more visibility and drive growth for your B2B business.
Google Search Console plays an important role in tracking and maximising your website’s SEO performance. We use this tool to monitor issues and opportunities that can improve your search visibility. By tracking key metrics, we maintain your B2B website competitive on the search engine results.
Google Search Console
GA4 provides valuable information about what users are doing on your site. We utilise this data to modify our SEO efforts and optimise your content marketing. Having a grasp on how visitors interact with your site allows us to make informed decisions to improve user experience as well as drive conversions.
Google Analytics 4
SEMRush is a sophisticated competitive research and keyword analysis tool. By studying your competitors’ strategies, we can tailor our B2B SEO campaigns to outperform them. Our experts use SEMRush for identifying high-value keywords that will drive targeted traffic to your site.
SEMRush
Screaming Frog is worth its weight in gold when it comes to technical SEO audits. Screaming Frog allows us to spot and fix problems that can impact your site’s functionality. With your site technically healthy, we boost your SEO and user experience.
Screaming Frog
Sitebulb offers us an extensive site audit, which helps us to visualise and understand your website’s SEO health. We use the tool to create actionable data that informs our SEO strategy. By fixing the problems we’re exposed to, we improve your site’s performance and boost organic traffic.
Sitebulb
Mangools has strong keyword tracking and analysis features. Through this tool, we can monitor your positions and adjust your material accordingly. The insights we get, work to keep you a step ahead of the competition as we continuously tweak your strategy using the latest information.
MangoolsOur testimonials
Delivering groundbreaking search campaigns
“I am happy with the results… we are ranking highly for EOT and office cleaning search terms which is really good. For example, end of tenancy cleaning in Brighton we were buried on page 3 before you started and looking now, we are the 2nd organic result. We have definitely noticed a MASSIVE increase in google leads for end of tenancy cleaning, particularly for Brighton.”
Hashtag Clean
“I would say to other businesses looking for digital marketing support that with Smart Monkey, you are definitely going to be looked after. No job is either too big or small; the personal service you receive makes you feel important to them. They always listen to what you want to achieve and provide the best advice and solutions to help you succeed.”
Leotronics
Sales Manager
“Very impressed with the quality of work and the understanding of our business. you have definitely made an improvement to our listings, thank you!”
Managing Director of Performance Foundations
“Very impressed with the quality of work and the understanding of our business. They have definitely made an improvement to our listings, thank you!”
Performance Foundations
“Our company started working with Smart Monkey earlier in the year and we have been very impressed with how they have helped our business. They created digital campaigns using Google AdWords and LinkedIn that marketed our national conferences and tradeshows. They also worked to optimise our website. All of their hard work led to an increase in visitors for our shows.”
PPMA Limited
“Smart Monkey have provided us with marketing insight and tangible results that exceeded all our expectations at the Half Moon Kirdford. Thanks Beth and your brilliant team.”
The Half Moon, Kirdford
FAQs on how to hire the best agency for your business
SEO stands for Search Engine Optimisation and is the science and art of ‘optimising’ your website to help increase your online presence. When a search term is entered in Google or another search engine, the results page features a mix of paid for results (ads) and natural organic results.
We have been perfecting our SEO skills for 16 years so we know what works and what doesn’t and we have tried and tested processes in place that generate results for our clients. There are thousands and thousands of guides, articles and youtube videos out there that you could use to learn yourself, but our clients see the value in taking us on as their SEO agency so that they can see the results more quickly and can concentrate on running their business.
How quickly you will see SEO results is difficult to accurately predict – we can only go from the results we have achieved for other clients and even then, there are so many factors that could influence the timings. No website is the same and SEO results will depend on a number of factors – for example, a brand new website in a competitive sector could take years to see results, whereas a website that has been around for many years, has a good natural backlink profile, will most likely respond more quickly to SEO work. We often start to see results in the first 6 months, but really, 1-2 years is a sensible timeframe to see more meaningful results. SEO is a long-term strategy and improvements in SEO take time and effort to achieve. Once momentum starts to build, results come much more quickly
SEO costs depend on factors such as the age of your site, its authority and backlinks. Your competitors’ spending on SEO will influence how much you need to spend to keep up with them. If you have in-house expertise, you generally need to spend less with agencies, but it’s also true that costs go up the more ambitious your goals. Beware of SEO agencies making unrealistic promises and charging unrealistically low prices. SEO takes time and effort to do properly. There is little point putting in a small budget if you are in a competitive industry as your target audience will be unlikely to find you further down the search results. SEO also needs the right balance of skills and time. An inexperienced team spending 50 hours wouldn’t get you very far, nor would a highly skilled team with a handful of hours. The balance has got to be right. SEO that delivers great results needs:
- Strong experience – weak experience gives weak results
- Plenty of talent – you need to be working with a highly trained team
- Sufficient time – think in terms of a minimum of 2 days per month to get results
We create Google Data Studio SEO reports for our clients which include the key reporting metrics we analyse. We can also adapt our reports to cover any other metrics that are important to you and your stakeholders. We use Google Data Studio because it gives up to the minute results and real-time data. Our core SEO metric is the increase (or decrease) in organic traffic – growing organic traffic shows our efforts are working. The key conversion metrics we report on are enquiries or leads, or orders for our ecommerce clients. We will also look at page views, time on site and other measures of engagement and traffic quality. We also keep an eye on rankings with the caveat that rankings can fluctuate depending on who is searching.
It is simply not possible to guarantee SEO results. Google has over 200 ranking factors and there are too many uncontrollable elements such as competitor activity and market volatility. Approach any SEO agency promising they will get you to number one on Google with caution.
We have built up a highly skilled and experienced team of digital professionals who will be working on your SEO. You will deal directly with the SEO Specialists working on your SEO, not an account manager acting as an intermediary.
Related services
B2B SEO Resources
Talk to a digital expert
Find out what we can do for your business
Hooray! We’re excited to meet you and hear about your potential project.
The first step is for us to have a discovery call to find out more about your business and what you are looking for. Fill out the form, send us an email or give us a call and we’ll be in touch the same business day where possible, but certainly within 24 hours.
