Case Study
540% increase in organic traffic value for commercial cleaning services provider
CLIENT: Hashtag Clean
SERVICES: SEO, Local SEO
SECTOR: B2B, B2C, Business Services
Accredited and trusted digital marketing experts
The client
HashtagClean specialises in end of tenancy cleaning and office cleaning in the West Sussex area.
The Challenge
Following our initial presentation to HashtagClean, the client decided to go with a more cost-effective freelancer who had pitched at the same time. Later in the year, HashtagClean got back in touch with us as they had received little success so we set to work.
Over the course of the 11 months we worked with the client, we helped them launch a new website and to gain top position rankings for their key search terms in their key locations.
Our objectives
We set out to achieve the following for HashtagClean:
What we did
In addition to supporting a website redesign, we identified a number of commercial-intent keywords that the current site had little to no visibility for. Hashtag Clean were in the unique position of being able to service clients in and around a large geographical area in the South East region of the UK. This allowed us to target keywords with local intent in these different regions.
We worked through the following actions to help us achieve our objectives for the site:
Extensive keyword research and URL mapping
Meta optimisation throughout the website
Improvement and optimisation of existing content for quick wins on improved rankings
Support the website restructure and redesign with an improved taxonomy, page structure layouts and improved messaging across the site
Pre and post migration checklists to ensure a smooth migration
Content audit and identification of content gaps
SEO strategy
Built out and optimised location landing pages
Structured data audit and implementation to increase visibility for reviews and FAQs in the results pages
Reviewed internal linking to ensure all pages were being crawled frequently and authority was able to pass easily from high-ranking pages to those deeper within the site
Optimised local Google Business Profile to ensure correct category optimisation, relevant information and general on-going optimisation tasks to increase user engagement with local listings
The results
During our time working with this client, we achieved the following transformations: The increased ranking positions contributed to a huge uplift in search visibility in year 1 including:
Gained top ranking positions for keywords
searched in West Sussex such as:
‘end of tenancy cleaning’ – #1
‘office cleaning’ – #1
‘office cleaning services’ – #2 & #3
‘end of tenancy burgess hill’ #1
‘end of tenancy haywards heath’ #1
‘end of tenancy cleans’ to #4
‘end of tenancy cleaning Brighton #1
‘office cleaning in Brighton’ #1
“I am happy with the results… we are ranking highly for EOT and office cleaning search terms which is really good. For example, end of tenancy cleaning in Brighton we were buried on page 3 before you started and looking now, we are the 2nd organic result. We have definitely noticed a MASSIVE increase in google leads for end of tenancy cleaning, particularly for Brighton.”
Hashtag Clean
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