+300%
increase in demo requests (SaaS)
Optimised Google Ads and LinkedIn campaigns delivered a significant boost in high-intent conversions over six months.
B2B PPC Agency
Paid media, engineered for pipeline impact.
We help B2B brands drive demand and generate high-quality leads through integrated paid media campaigns across Google Ads, LinkedIn and other performance-focused platforms.
Own Your Audience: Reach, engage and convert with precision
Paid media can be your fastest route to revenue, but without the right strategy, it quickly becomes expensive noise. Many B2B teams struggle to balance short-term lead generation with long-term brand building, especially in complex, multi-touch sales cycles.
That’s where we come in.
We design precision-led paid media strategies that combine the immediacy of Google Ads with the targeting power of LinkedIn and other platforms. From segmentation and platform-specific messaging to creative and optimisation, every campaign is built to drive qualified engagement and fuel your pipeline.
We don’t just manage ads, we architect your paid media for sustained growth, measurable ROI and leads that convert.
Trusted by growth-focused B2B brands
Our B2B SEO Award-Winning work with Perrys Accountants
Our campaign for Perrys Accountants didn’t just deliver results, it earned national recognition. By combining technical SEO, content strategy and digital PR, we drove measurable gains in organic visibility, lead generation and brand authority within a highly competitive professional services space.
This work won B2B SEO Campaign of the Year at the 2024 UK Digital Growth Awards and the Digital Excellence Awards, with judges praising the campaign for its clarity, ambition, and outstanding performance:
“This campaign was exceptional, establishing ambitious goals within a competitive environment. Not only did it achieve these targets, but it also surpassed them, resulting in an extremely satisfied client.”
2024 UK Digital Growth Award winners – B2B SEO Campaign of the Year
2024 Digital Excellence Awards – SEO Campaign of the Year – B2B
What B2B brands gain by owning their audience
When paid media is built on strategy and insight, it becomes one of the most effective tools in your demand generation mix. Our clients don’t just get traffic, they get highly targeted reach, quality leads and full-funnel campaigns that support their commercial goals. Here’s what owning your audience with paid media can deliver:
Why B2B brands need specialist paid media support
Paid media is too expensive to guess your way through. For B2B, with its long sales cycles, complex decision-making and niche targeting, you need campaigns built on experience, data and clarity. Here’s why a specialist paid media partner makes the difference:
Proven results from our paid campaigns
300%
reduction in lead cost in three months (B2B services)
Took key terms from page 2–4 into page 1, doubling visibility and creating enough demand to justify a new premises and two hires.
+300%
increase in leads via Performance Max (Professional Services)
We developed a targeted Performance Max strategy for Perrys Accountants that drove over 30% more leads while maintaining a competitive cost per acquisition.
+300%
revenue growth in five months (E-commerce)
Our paid search strategy scaled revenue for a fitness products brand from £85K to £190K/month, taking traffic from zero to 2,400 visits per day — all while doubling spend and improving ROI.
What’s included in our B2B Paid Media service?
Paid media strategy
We build tailored paid media strategies grounded in your business objectives, sales targets and buyer journey. This includes campaign planning across funnel stages, channel recommendations, audience insights, messaging frameworks and clear KPIs. Whether you’re launching a new product or scaling lead gen, our strategy is designed to move the metrics that matter most.
Platform management (Google, LinkedIn, Meta)
We manage your paid campaigns end-to-end across the platforms best suited to your goals. From campaign setup and audience building to daily optimisation and budget management, we ensure each platform works hard and works together, delivering impact whether you’re focused on capture, nurture or conversion.
Audience segmentation
We create precise, effective targeting structures using firmographics (like company size and industry), job titles, behaviours, keywords, remarketing data and lookalike modelling. This ensures your ads land with the people most likely to engage, convert and become long-term customers.
Why should Smartmonkey be your next B2B PPC agency?
Choosing the right paid media partner isn’t just about who can run ads, it’s about who understands your market, speaks your buyers’ language, and delivers results that drive real business impact. Here’s why B2B marketers trust Smartmonkey to lead their paid media strategy:
We help businesses grow with paid media
StaySafe: Improving visibility driving revenue with SEO
Services
SEO
Industries
B2B, Professional Services
Oven Rescue: Amplifying visibility through digital PR
Services
Digital PR
Industries
B2B, B2C, Professional Services
Specialist paid media platforms we use
We use a carefully selected tech stack to ensure your paid media campaigns are insight-led, performance-driven, and fully trackable. Platforms like Google Ads, LinkedIn Ads, Meta, GA4, Google Search Console, and SEMRush help us target the right people, optimise spend, and report on the metrics that matter.
Our go-to platform for capturing high-intent leads. We use Google Search, Display and YouTube to drive performance across branded, competitor and long-tail keyword strategies, all aligned with your sales goals.
Google Ads
Ideal for precise B2B targeting. We build campaigns using job titles, industries, company lists, and interests, supporting brand awareness, content distribution, lead gen and ABM efforts.
LinkedIn ads
We use Meta platforms (Facebook & Instagram) to run cost-efficient campaigns for remarketing, awareness and engagement. A smart complement to higher-intent channels like Google and LinkedIn.
Meta Ads
We track user journeys from first click to conversion using GA4. It gives us clarity on engagement, content performance and where paid traffic is turning into real pipeline.
Google Analytics 4
While typically used for SEO, Search Console helps us monitor search visibility, brand performance and content opportunities that can be supported through paid.
Google Search Console
We use SEMRush to monitor competitor activity, discover keyword gaps and inform campaign strategy. It helps us find new opportunities and stay one step ahead in the auction.
SEMRushOur testimonials
Delivering groundbreaking paid media campaigns
“I am happy with the results… we are ranking highly for EOT and office cleaning search terms which is really good. For example, end of tenancy cleaning in Brighton we were buried on page 3 before you started and looking now, we are the 2nd organic result. We have definitely noticed a MASSIVE increase in google leads for end of tenancy cleaning, particularly for Brighton.”
Hashtag Clean
“I would say to other businesses looking for digital marketing support that with Smart Monkey, you are definitely going to be looked after. No job is either too big or small; the personal service you receive makes you feel important to them. They always listen to what you want to achieve and provide the best advice and solutions to help you succeed.”
Leotronics
Sales Manager
“Very impressed with the quality of work and the understanding of our business. you have definitely made an improvement to our listings, thank you!”
Managing Director of Performance Foundations
“Very impressed with the quality of work and the understanding of our business. They have definitely made an improvement to our listings, thank you!”
Performance Foundations
“Our company started working with Smart Monkey earlier in the year and we have been very impressed with how they have helped our business. They created digital campaigns using Google AdWords and LinkedIn that marketed our national conferences and tradeshows. They also worked to optimise our website. All of their hard work led to an increase in visitors for our shows.”
PPMA Limited
“Smart Monkey have provided us with marketing insight and tangible results that exceeded all our expectations at the Half Moon Kirdford. Thanks Beth and your brilliant team.”
The Half Moon, Kirdford
FAQs
We are a small, independent team of highly focused and experienced experts in PPC and related digital marketing. We are committed to our clients, and don’t have the overheads and distractions of running a big agency. We get results – we will only work with you if we are confident we can help you achieve your goals. If your sector is highly competitive and needs a budget in excess of what’s available to you, we will let you know. We are very approachable and highly professional. We never resort to jargon and obscure tech-speak, so you always know what we are talking about. Clients are in direct contact with the actual team members who work on their PPC campaigns, with no account managers or other staff to get in the way. We know exactly what we are doing – we have been building PPC campaigns for many years.
Our core service is organic SEO linked closely with paid search, content marketing, and paid social – our digital services all work in sync together for our clients. We also offer the perspective that comes from our background in full service marketing. We bring a fundamental understanding of marketing – we know what makes audiences tick. The results we deliver show that we are really good at what we do. We are 100% focused on delivering exceptional digital marketing results for our clients.
Our fees for paid search are based on providing a dedicated resource for the right amount of time every month to achieve the results you are aiming for. We provide our services, where appropriate, from as little as half a day per month. In addition, there are media fees, paid directly to the platform you are advertising on. We do not mark up the media fees, and we always provide recommendations based on your goals and the competition in the advertising landscape. We also look at the cost per click of your keywords and the range of products and services you are offering. We are proactive about optimising campaigns and moving budget to the best performing campaigns. Be wary of the cheapest fees. If a PPC agency is quoting you rock bottom prices (say, £50-£150) to set up and manage your ads, you might not get the results you need for your business.
We create Google Data Studio reports for our clients which include key metrics, and we tailor-make reports to cover all issues that are important to you and your stakeholders. We use Data Studio because it gives up to the minute results and real-time data. The key conversion metrics we report on vary for each client, but are generally enquiries or leads, or orders for ecommerce. We also report on impressions, click through rates, conversion rates, average cost per conversion and average cost per click.
We can’t guarantee results from PPC – it is simply not possible to do so. The best results come after a PPC campaign has run for 2-3 months so that data can be gathered and analysed for optimising the campaigns. Our experience of running many PPC campaigns in multiple sectors gives us a strong indication of how successful a new campaign will be.
PPC is relatively quick to set up, however, we recommend you run your ads for at least 2-3 months to enable us to gather enough data to make decisions on how to maximise the success of the adverts. PPC campaigns need constant optimising, removing negative keywords, assessing how successful each campaign is and moving budget around accordingly, as well as looking for other campaign opportunities.
An experienced and highly skilled team will create and deploy your campaigns. You will deal directly with the people working on your PPC, not an account manager acting as an intermediary.
We have been perfecting our approach to PPC for over 16 years, using data and tools to drive results. We know what makes campaigns work and what doesn’t in many different sectors. We know how to navigate the minefield of setting up campaigns that work on multiple platforms. We are always completely up to date with the different platforms, and we ensure our clients are making the most of their budget. We have a tried and tested process in place that generates results for our clients. There are thousands and thousands of guides, articles, YouTube videos out there that you could use to learn from. However, our clients see the value in using our specialist PPC expertise, so that they can have confidence in achieving results and can concentrate on running their business.
We constantly monitor our clients’ PPC accounts and make small tweaks to optimise the ads daily. We schedule more extensive PPC management time throughout the month to carry out actions such as setting up new campaigns, testing different platforms and exploring further opportunities.
Related services
B2B SEO Resources
Find out what we can do for your business
Hooray! We’re excited to meet you and hear about your potential project.
The first step is for us to have a discovery call to find out more about your business and what you are looking for. Fill out the form, send us an email or give us a call and we’ll be in touch the same business day where possible, but certainly within 24 hours.
