300%
franchise growth & 540% ranking uplift (Franchise)
Digital PR helped Oven Rescue drive eight new franchise appointments and a massive boost in top 3 keyword rankings.
B2B Digital PR Agency
Build trust and authority where it counts.
We help B2B brands grow influence, build trust and fuel pipeline growth with digital PR strategies that do more than land links – they elevate your brand.
Own Your Reputation: Digital PR that earns trust, builds authority and drives demand
In today’s crowded B2B landscape, building genuine trust and differentiation isn’t optional, it’s essential to generating leads and winning business.
But without a strategic digital PR approach, gaining credibility in your sector and earning high-authority backlinks is an uphill battle.
We go beyond link-building, using in-house expertise to engineer your brand’s influence through bespoke, newsworthy campaigns.
Our senior team secures meaningful media coverage, thought leadership placements and SEO-boosting backlinks, all while aligning with your brand narrative and compliance requirements.
Build deep trust, amplify visibility in the right places and confidently Own Your Reputation.
Trusted by growth-focused B2B brands
Our B2B SEO Award-Winning work with Perrys Accountants
Our campaign for Perrys Accountants didn’t just deliver results, it earned national recognition. By combining technical SEO, content strategy and digital PR, we drove measurable gains in organic visibility, lead generation and brand authority within a highly competitive professional services space.
This work won B2B SEO Campaign of the Year at the 2024 UK Digital Growth Awards and the Digital Excellence Awards, with judges praising the campaign for its clarity, ambition, and outstanding performance:
“This campaign was exceptional, establishing ambitious goals within a competitive environment. Not only did it achieve these targets, but it also surpassed them, resulting in an extremely satisfied client.”
2024 UK Digital Growth Award winners – B2B SEO Campaign of the Year
2024 Digital Excellence Awards – SEO Campaign of the Year – B2B
What B2B brands gain by owning their reputation
When implemented correctly, digital PR becomes one of the most powerful tools in your B2B marketing arsenal. It’s not just about coverage, it’s about credibility, visibility and trust. Our clients use digital PR to strengthen their brand reputation, drive performance across channels and support long-term growth. Here’s what you can expect when you own your reputation:
Earn high-quality links that move the needle
We secure placements on respected, relevant publications that pass authority, strengthen your backlink profile and improve your SEO rankings. These aren’t vanity links, they’re strategically earned mentions that signal trust to both search engines and potential buyers.
Why B2B brands need a specialist digital PR agency
Generic outreach and low-quality link building won’t cut it in B2B. Decision-makers are sceptical, media attention is competitive and Google’s algorithms continue to evolve. To make an impact, your digital PR needs to be highly strategic, sector-aware and tightly integrated with your wider marketing efforts. Here’s why specialist B2B PR matters:
Proven results from our B2B digital PR campaigns
300%
increase in referring domains (Franchise)
Our digital PR campaign for Oven Rescue doubled referring domains and increased domain authority by 4 points – driving long-term SEO gains for franchise growth.
300%
boost in traffic value (Workplace Services)
Links earned through PR coverage supported a huge increase in search visibility and revenue-driving traffic.
300%
increase in organic traffic (Home & Garden)
A six-month digital PR campaign for County Stone drove a significant uplift in search visibility, resulting in a 142% increase in organic traffic.
What’s included in our B2B digital PR service?
PR strategy
We create targeted digital PR strategies aligned with your business goals, SEO priorities, and wider marketing plans. Each campaign is designed to support commercial growth, whether that’s increasing organic visibility, boosting brand authority, or launching new propositions. We take the time to understand your audience and positioning, ensuring each strategy is tailored, measurable and rooted in relevance.
Media list development
We build bespoke media lists that match your audience and industry. That means identifying the right journalists, editors, blogs, trade publications and national outlets, and building real relationships that get your brand noticed. We also adapt outreach lists to support specific campaign angles, product launches or seasonal moments.
Story development
Every strong digital PR campaign starts with a story worth telling. We work with you to extract compelling angles from your business, from expert commentary and original data to customer insights, opinion pieces and thought leadership. We shape these narratives into media-ready pitches that stand out in crowded inboxes and earn meaningful coverage.
Outreach and media relations
We take a proactive and persistent approach to outreach, combining sharp storytelling with strategic targeting. Our team pitches to the right journalists at the right time, following up, adapting and negotiating to land quality placements. We manage media relations end-to-end, ensuring your brand is always represented with professionalism and impact.
Link tracking and reporting
We provide full transparency on where your brand has been featured, which links have been earned, and what impact those placements have had. You’ll receive clear reports that go beyond backlink lists, including insights into referral traffic, domain authority, keyword movement, and how PR is supporting your broader SEO performance.
Why should Smartmonkey be your next B2B digital PR agency?
Choosing the right agency isn’t just about ticking boxes – it’s about finding a partner who understands the realities of B2B marketing, moves quickly, and delivers work that drives measurable outcomes. Here’s why marketing leaders trust Smartmonkey to lead their digital PR:
We help businesses grow with digital PR
StaySafe: Building expertise with digital PR
Services
Digital PR
Industries
B2B, Professional Services
Oven Rescue: Amplifying visibility through digital PR
Services
Digital PR
Industries
B2B, B2C, Professional Services
Specialist Digital PR platforms we use
To deliver high-performing B2B digital PR campaigns, we rely on a suite of powerful tools that help us plan, execute, and measure with precision. Platforms like SEMRush, GA4, Google Search Console, and Roxhill Media enable us to identify opportunities, track visibility, and build strong media relationships that drive results.
We use SEMRush to support keyword research, competitor analysis and link profile monitoring. This ensures our PR efforts align with your SEO strategy and deliver measurable value to your organic search performance.
SEMRush
Google Analytics 4 gives us deep insights into how earned media traffic interacts with your site. We use this data to understand the user journey, track engagement and assess how PR coverage supports conversion goals.
Google Analytics 4
Search Console allows us to monitor your website’s organic visibility, understand which search queries are driving traffic and assess the impact of PR-driven backlinks on keyword performance and indexing.
Google Search Console
Roxhill Media is our go-to platform for building targeted media lists and managing journalist outreach. It provides real-time access to journalist profiles, editorial calendars, and PR opportunities, allowing us to pitch strategically and build strong media relationships that result in high-quality coverage.
RoxhillOur testimonials
Delivering groundbreaking digital PR campaigns
“I am happy with the results… we are ranking highly for EOT and office cleaning search terms which is really good. For example, end of tenancy cleaning in Brighton we were buried on page 3 before you started and looking now, we are the 2nd organic result. We have definitely noticed a MASSIVE increase in google leads for end of tenancy cleaning, particularly for Brighton.”
Hashtag Clean
“I would say to other businesses looking for digital marketing support that with Smart Monkey, you are definitely going to be looked after. No job is either too big or small; the personal service you receive makes you feel important to them. They always listen to what you want to achieve and provide the best advice and solutions to help you succeed.”
Leotronics
Sales Manager
“Very impressed with the quality of work and the understanding of our business. you have definitely made an improvement to our listings, thank you!”
Managing Director of Performance Foundations
“Very impressed with the quality of work and the understanding of our business. They have definitely made an improvement to our listings, thank you!”
Performance Foundations
“Our company started working with Smart Monkey earlier in the year and we have been very impressed with how they have helped our business. They created digital campaigns using Google AdWords and LinkedIn that marketed our national conferences and tradeshows. They also worked to optimise our website. All of their hard work led to an increase in visitors for our shows.”
PPMA Limited
“Smart Monkey have provided us with marketing insight and tangible results that exceeded all our expectations at the Half Moon Kirdford. Thanks Beth and your brilliant team.”
The Half Moon, Kirdford
“Working with Smart Monkey is a pleasure. They really understand my business’s goals and translate them into actionable strategies and recommendations that drive growth. I couldn’t recommend them enough.”
Mike Harris, Oven Rescue
Founder
“Working with Smart Monkey is a pleasure and we have seen a significant uptake in new business enquiries since we began working with them. They took the time to really understand our business, key messages and goals and turned that into a tangible digital marketing strategy to compliment our internal marketing efforts. I would highly recommend them to any business looking to boost their online profile.”
StaySafe
FAQs
Digital PR is the discipline of getting your brand, your services or your product in front of the right audience in online media channels with the purpose of building your website’s authority, and so in turn helping it to rank for your priority keywords. As with traditional PR, you need to get noticed by media decision-makers including journalists, bloggers, influencers and site owners. What attracts attention is content that meets Google E-A-T criteria and gets on the radar of online channels with the right audience for your business. Effective digital PR is not about creating links indiscriminately – spammy links won’t help your business in any way. Your approach needs to be driven by great ideas distributed with an expert understanding of the most effective ways of doing digital PR.
The focus of traditional PR is on getting brands coverage in media such as newspapers, TV and radio that will build brand awareness, reputation and ultimately drive conversions from the readers. Traditional tools are press releases backed up by personal contacts within print and broadcast. Digital PR is centred on online media such as news websites and social media, and individuals including bloggers, influencers and online journalists. A key priority is to establish backlinks which increase site authority and improve Google rankings. Digital PR has the advantage of clear targeting and, unlike traditional PR, of measurability through trackable interactions and engagement.
Digital PR is a hugely important piece of the puzzle that contributes to SEO success. Our SEO specialists tie all the elements of a well-optimised site together to give it the best opportunity of performing well on the search engines. However, a technically clean website with great content but no backlinks will struggle to rank for competitive high search volume keywords. Equally, a site with lots of quality backlinks but a technical issue that prevents the site from being crawled effectively, or content that isn’t targeting the right keywords, isn’t going to perform well either. Each piece of the puzzle has got to work well together. We are experts at analysing a website and creating a strategy that is going to help it build momentum.
How much digital PR is required will depend on a number of factors such as:
- How much authority does your site currently have? Does it have a fairly good authority score already or is your agency starting from scratch with a brand new website?
- How many quality backlinks do you currently have?
- Have you been hit by toxic backlinks that need to be cleaned up?
- How competitive is your industry? If your competitors are gaining 20+ links a month on high domain authority sites such as the leading newspaper websites, then you are going to need to commit to a viable level of digital PR activity.
- Do you have extra in-house support?
No digital or traditional agency can guarantee PR results. There are simply too many uncontrollable factors such as competitor activities, market performance and external events. What we can do is to follow a proven approach based on over 16 years’ experience of helping a large number of businesses to build their site authority.
It is important to understand that digital PR is a long-term, ongoing strategy and that it takes time and effort to improve authority and rankings. We often start to see results in the first 6 months, but 1-2 years is a more realistic timeframe. Once momentum starts to build, results will come much more quickly.
We have an experienced and highly skilled team, and our digital PR expertise will drive your campaigns forward from the very beginning. You will deal directly with the people working on your digital PR campaigns, not an account manager acting as an intermediary.
We have been perfecting our digital PR skills for over 16 years, and we have a very clear grip on what works and what doesn’t. We have tried and tested processes which have delivered strong results for our clients. There are thousands and thousands of guides, articles and YouTube videos out there that you could use to learn from. However, our clients see the value in using our specialist digital PR expertise to achieve results more quickly, without having to divert time and effort from running their business.
Related services
B2B SEO Resources
Find out what we can do for your business
Hooray! We’re excited to meet you and hear about your potential project.
The first step is for us to have a discovery call to find out more about your business and what you are looking for. Fill out the form, send us an email or give us a call and we’ll be in touch the same business day where possible, but certainly within 24 hours.
