We’re a Sussex based digital marketing agency helping ambitious businesses grow

Digital marketing is the use of online channels to attract customers, and to drive them to enquire about, or purchase, your products or services. It includes the technical optimisation of websites and of their content using a wide range of digital tools and techniques. Digital marketing produces large amounts of data on results and performance, and includes the production of reports which drive marketing decisions.

Success in digital marketing comes from high levels of digital skills combined with a deep understanding of what is important to customers. At Smart Monkey we are experts in the technical side of digital marketing, and also have many years of marketing experience and fuelling the growth of businesses.

Digital marketing agencies provide expertise for businesses to develop and improve performance in digital channels. Agencies can perform individual tasks, such as one-off paid search campaigns, but longer-term engagement with agencies can provide support and advice across all aspects of digital marketing. We believe in the benefits of long term relationships with our clients, and delivering profitable results not just in the short term but for many years.

As with most business services, there is no set fee for digital marketing services. Larger agencies tend to charge to cover the overheads of larger staff numbers, premises and equipment, while smaller agencies can offer focus and specialisation for a lower monthly cost. At Smart Monkey, we are committed to competitive pricing without compromising on the quality of our service and expertise.

Good agencies take the business of establishing and upholding their reputation very seriously. To do so they need to perform at a high level for all of their clients. Look for evidence of the results achieved and never be afraid of asking to speak to existing clients. Also, look for professional accreditation from digital platforms and professional bodies, as well as testimonials. See what Smart Monkey clients have to say about working with us.

A digital agency with a track record of working with businesses like your own is most likely to be the right choice. A key consideration is the size of your business and your digital marketing budget. An all-singing, all-dancing agency which works for global brands will not be a good fit with a small local business.

What you do need is an agency that understands your aims and priorities, and which can demonstrate that it has the experience and expertise to help you meet your targets. Beware of digital agencies which rely on jargon and can’t explain what they do and how they do it. You also need to make sure your chosen agency will present you with accurate reports so that you have a clear view of how well they are working for you. It is also important to get on with your agency contacts – meet face-to-face if you can, and take a view on whether they are people with whom you can have a positive and productive working relationship.

Agencies are – or should be – specialists in their field. For a digital marketing agency, that means being able to deliver results based on detailed knowledge of digital channels and the methods needed to improve online performance. It is difficult for a business which is concentrating on its core activities to develop such specialist knowledge, and to keep up to date with the changes and new parameters that arise all the time in the world of digital marketing.

A high-performing digital agency is the surest way of maximising your returns from digital marketing. See our case studies for examples of the successes a digital marketing agency can deliver.

For certain aspects of digital marketing such as PPC and paid social advertising, results can be pretty much immediate. As soon as a campaign goes live, you are able to see traffic from ads to your website, and to track conversions. You can also measure phone enquiries over the period of the campaign. Campaign reports can give you a clear view of how profitable the campaign was.

SEO and other types of digital marketing deliver results in a longer time span, ranging from from six months to two years. That’s because of the time it takes for search engines to recognise the improvements in the content and authority of your website. It is important to understand that developing a longer-term relationship is the key to getting the full benefits of working with a digital marketing agency. That makes choosing the right agency even more critical.