Accredited and trusted digital marketing experts
Digital PR Agency
Our digital PR services turbo-charge your digital marketing by generating backlinks which give Google the signals it needs for ranking sites. Among those signals are E-A-T (expertise, trustworthiness, authority), all of which are fuelled by online brand awareness and a strong backlink profile.
We can talk you through how our digital PR services are a serious option for improving the performance of your website and driving your business forward.
As an expert digital PR agency, we focus on establishing backlinks to your site which:
- Earn authority
- Drive traffic from a relevant audience
- Grow brand awareness
- Establish E-A-T credentials
- Drive social engagement
Since 2006, our highly skilled team has been delivering digital PR services for small and medium-sized businesses in multiple sectors including accounting, finance, legal, business services, construction and ecommerce. Based in the heart of South-East England, most of our clients are headquartered throughout Sussex, Surrey, Kent and London.
Our experience in digital marketing means we know how to make social media advertising campaigns successful. We use paid social for our clients to drive quick results and connect with carefully targeted audiences.
Our Digital PR Services
Our approach begins with an assessment of the potential of digital PR for your business by looking at your market and analysing backlinks on competitor sites. We identify which media channels to foster and the types of activity likely to produce the best results.
Our approach for transformative digital PR
Our digital PR services follow a three-stage methodology developed and refined by our substantial experience in online and traditional marketing.
We are fully committed to understanding what makes our clients’ businesses tick. That includes knowing about their brand values, their commercial aims and their customers.
We brainstorm and refine digital PR ideas, and make sure that they:
- are aligned with the overall aims of the business
- will provide exciting and interesting stories for journalists and media owners
- are of real interest to the types of customer our clients are looking for
Once we have identified the topics, we go into detailed research of facts and data to sit behind our creative approach.
We create content with authoritative writing, engaging visuals and infographics, and eye-catching, informative video. We create cohesive and complete campaigns, designed to enrich media channels which link to it, and to engage an audience of existing and potential customers.
We create a list of target publications, individual journalists, bloggers and influencers, based on their areas of specialisation and interest.
Once we’ve created and launched the digital PR content, we actively promote it to relevant journalists and media outlets. We use our proprietary lists of media contacts, supplemented by external databases.
We build relationships with influential individuals in the media who comment on our clients’ business areas and develop contacts who appreciate linking to our high-quality content. We also make full use of opportunities for multiple outreach through aggregated media platforms and distribution channels.
“Our company started working with Smart Monkey earlier in the year and we have been very impressed with how they have helped our business. They created digital campaigns using Google AdWords and LinkedIn that marketed our national conferences and tradeshows. They also worked to optimise our website. All of their hard work led to an increase in visitors for our shows.”
Why choose Smart Monkey as your digital PR agency?
- We are experienced specialists in digital PR, and integrate campaigns with overall digital marketing strategies
- We carry out data driven research and competitor analysis to identify opportunities for exciting, newsworthy content
- We generate ideas which strongly support our client’s positions in the business landscape
- We create digital PR campaigns that include local focus to maximise relevance, engagement and conversions
- We follow best practice principles on meeting Google E-A-T standards for expertise, authority and trust
- We develop content which is newsworthy, informational and actionable to help grow our clients’ customer base
- We have a proven approach to getting highly relevant content in front of the right journalists, influencers and bloggers
- We are proud to have a high client retention rate, and to receive multiple referrals from our clients
- Clients are always able to speak directly with team members working on their account, rather than an account manager who doesn’t carry out the work
- We are extremely ethical and ensure clients have ownership of results, services and technologies, without tie-ins which they do not need
- We make sure we’re the right agency for our clients, and that our clients are a good fit with us – if the chemistry isn’t right, we know from experience that the relationship won’t work
FAQs to help you hire the right digital PR agency
Talk to a digital PR expert
With over 16 years’ providing digital services, we know what needs to happen to rank your website on Google – we do it day in, day out, and thrive on seeing the results we achieve. Working with Smart Monkey, you will benefit from:
- better results online for your B2B, B2C or ecommerce website
- a mastermind of Google Accredited SEO & PPC professionals on your team
- direct contact with the talented team members working on your website
- a small independent, agile agency that treats your business as though it is our own
We don’t take on every client – we will only work with you if we are confident that we can generate results. Fill in our form or book a consultation to set up a call and we will analyse your website, market and competitors to provide our recommendations for the results we can achieve.
“Thanks again for the great work you and your colleagues continue to do for me. It keeps the enquiries rolling in and keeps me busy.”
Robinson Elliott Surveyors