Businesses we have worked with recently
Before deploying our PPC services, we carry out a complete analysis of your business, the market and your competitors to enable us to create a robust paid search campaign that will deliver results.
Our first step is to learn about your business, the target audience you want to attract and the goals you want to achieve. At this point, a website audit is essential.
We will evaluate the technical set-up and ensure that your content and user experience will convert the website traffic that the PPC campaign attracts.
Rigorous keyword research is carried out to highlight the most lucrative keywords, and competitor analysis is undertaken to understand their strategies. If you are already using Google AdWords, we will carry out a full audit to uncover the actions we can take to increase conversions and optimise your click budget.
Armed with this research data, we will unearth the key findings and opportunities to develop a PPC strategy that will deliver your objectives.
We will lay out a plan for improvements to the website to encourage conversion and a detailed outline of the actions needed to structure (or restructure) the advertising account and campaigns on Google and Bing.
The PPC strategy outlines the key deliverables, specific actions and advertising schedule enabling us to deliver results whilst providing you with complete transparency.
Once the PPC strategy is complete, we commence the set-up of your PPC campaigns, ensuring we have the right tracking in place to measure the performance and inform future strategic decisions.
The moment your PPC goes live, we collect and monitor data that will enable us to improve your return on investment. From website enquiries and telephone calls to purchases or downloads, we utilise data and conversion tracking to measure which keywords, campaigns and ad groups are driving the most valuable activity.
Working with Smart Monkey Marketing
Our skilled PPC consultants have years of experience deploying successful paid search campaigns for small and medium sized businesses. We believe our success is built on the foundations of understanding your business and target audience.
The beauty of PPC is that it is perfectly agile and can adapt quickly to any changes internally and externally. Our PPC services reflect this agility and we are on hand to evolve your campaigns whether due to a business decision or data intelligence.
Your dedicated PPC consultant will provide regular updates, reporting progress and discussing results and future strategy. With no lengthy contract commitments, we demonstrate our value through the results we achieve.
The number of enquiries and business leads we have had since working alongside Smart Monkey have significantly increased and our regular customers have noticed the professional change we have undertaken.