Accredited and trusted digital marketing experts

What is PPC or paid search?

Paid search, PPC or pay per click advertising is online advertising which you pay for when anyone clicks on your ad. Successful PPC comes from getting the right ads in front of the right audience. The results of effective campaigns are growth in traffic to your website, and more conversions from customers who are genuinely interested in what your business offers.

You can choose where your ads appear by signing up with paid media platforms including Google Ads (formerly AdWords), Bing Ads, Google Shopping and Amazon Advertising. Winning campaigns are based on intelligent, data-driven planning for the best platforms for your business.

As an experienced PPC agency, we know what it takes to succeed. We deliver fast results, because PPC is like a sprint – you can see how well a campaign is performing relatively quickly. Every PPC campaign generates invaluable data which we use to optimise the campaigns so they are generating the best results from your budget, as well as informing our approach to SEO which drives your business higher in organic search results.

Smart Monkey started out in 2006 and our experienced team provides high levels of skill in multiple aspects of digital marketing. We work with leading brands and thriving SMEs across a range of sectors. We are experts in working with all types of websites, content and ecommerce systems including WordPress, Shopify, Magento, as well as custom CMS’s.

Our paid search services for leading PPC platforms

There is no substitute for experience in developing effective approaches for the most important PPC platforms. Our knowledge of Google, Bing and Amazon enables us to deliver impressive results for our clients in all sectors.

Google Ads is the largest of all PPC platforms, and with Google’s huge resources it is continually developing and offering new opportunities for advertisers. Used correctly, it is a powerful, cost-effective way of reaching the right customers for your business.

The second largest PPC platform has the potential to capture customers which Google Ads miss. Bing is built into Microsoft devices and is better at handling video content than any other platform, including Google.

Display ads give you the opportunity to put your business centre stage, and to maximise response through a combination of compelling text, images and video. Ads not only drive traffic, but can be created to increase conversion once customers visit.

The tailoring of ads based on online customer behaviour makes remarketing a hugely powerful tool. Businesses can serve ads with more personalised messages and higher relevance, resulting in increased clicks and conversions.

We use Google shopping ads to put product images, prices, ratings and the name of your business in front of customers. Properly executed, Google shopping ads can give you the edge over your competitors, and bring visitors to your website who have a high propensity to convert.

As the 3rd biggest digital advertising company, Amazon ads present a huge opportunity to attract and engage customers on and off Amazon. We are experts in helping Amazon sellers generate more orders and boost profits with the full range of Amazon ad types.

We undertake a thorough analysis of your business, your market and your competitors to develop effective paid search strategies. Our audits include a thorough assessment of technical aspects of your website, as well as your conversion funnel and use of keywords.

Ready to generate more leads from your website?

Take the next step to scaling your business growth and book in a call with me today.”

Beth Nash

CEO & Founder

A PPC agency that deliver results

Results-driven PPC campaigns need high-level research, creativity and execution. We are experts in all three stages, and use our specialist skills, supported by many years of general marketing experience, to create campaigns which deliver on our clients’ goals and ambitions.

Data-led research

We go the extra mile to understand your business, your target market, your priorities and your longer-term goals. We then audit your website to evaluate technical performance and user experience. We report on potential barriers to conversion, and actions which need to be taken to eradicate them. We can take remedial steps ourselves or work together with your web developers.

We carry out rigorous keyword research to identify the most important keywords for all parts of your site, and of your competitors’ sites as well. If you are already using PPC campaigns, our audit will cover actions you need to take to increase conversions and optimise the benefits from each click. Our experience allows us to interpret the data we collect, and to form a clear plan of action based on it.

Quality content for adverts and landing pages

From the data, we build out your ad campaigns. We build campaigns with a limited number of keywords so that we have complete visibility about which ones are driving the best results. We write copy that builds trust in your brand and gives clear reasons for clicking on the ad. We generate a clear plan for website improvements to encourage conversions. We also put forward proposals for the structure (or restructure) of your advertising account and campaigns on whichever web platform (or platforms) you use.

By bringing together purposeful content and technical know-how, we can set up your campaigns for profitable performance.

We implement and optimise your PPC campaigns

Once the PPC set-up is complete, we ensure we have the right tracking in place to measure the performance and provide a basis for future strategic decisions.

The moment your PPC goes live, we collect and monitor data that will enable us to
improve your return on investment. From website enquiries and telephone calls to purchases or downloads, we utilise data and conversion tracking to measure which keywords, campaigns and ad groups are driving the most valuable activity.

This data is used to inform our ongoing strategy, continually refining and evolving your PPC campaigns and providing direction for wider digital marketing activity, including natural/organic search engine optimisation, content marketing and social advertising.

“Our company started working with Smart Monkey earlier in the year and we have been very impressed with how they have helped our business. They created digital campaigns using Google AdWords and LinkedIn that marketed our national conferences and tradeshows. They also worked to optimise our website. All of their hard work led to an increase in visitors for our shows.”

PPMA Limited

We are a Google Partner

As a Google Partner, we are recognised for maximising campaign success for our client base and maintaining clients’ campaigns to drive growth. We undergo a certification process to demonstrate our Google Ads skills and expertise.

As a Google Partner agency, we have access to exclusive resources, industry insights and we have dedicated support from the Google Ads team. Our clients benefit from working with an agency at the forefront of paid media and whose team members are committed to maximising account performance.

Why choose Smart Monkey as your PPC agency?

  • We are accredited Google Partners and we stay right up to date with changes for Google and other platforms
  • We adhere to best practice SEO and PPC for our clients, and only carry out ‘white hat’ work in line with search engine rules
  • We are PPC specialists, with the skills and experience to deliver profitable paid campaigns
  • We have high skill levels and expertise throughout our team, rather than inexperienced staff who are unable to make a real contribution
  • We are proud to have a high client retention rate, and to receive multiple referrals from our clients
  • Clients are always able to speak directly with team members working on their account, rather than an account manager who doesn’t carry out the work
  • We are extremely ethical and ensure clients have ownership of results, services and technologies, without tie-ins which they do not need
  • We make sure we’re the right SEO agency for our clients, and that our clients are a good fit with us – if the chemistry isn’t right, we know from experience that the relationship won’t work

FAQs on how to hire the best PPC agency for your business

We are a small, independent team of highly focused and experienced experts in PPC and related digital marketing. We are committed to our clients, and don’t have the overheads and distractions of running a big agency.

We get results – we will only work with you if we are confident we can help you achieve your goals. If your sector is highly competitive and needs a budget in excess of what’s available to you, we will let you know.

We are very approachable and highly professional. We never resort to jargon and obscure tech-speak, so you always know what we are talking about. Clients are in direct contact with the actual team members who work on their PPC campaigns, with no account managers or other staff to get in the way. We know exactly what we are doing – we have been building PPC campaigns for many years.

Our core service is organic SEO linked closely with paid search, content marketing, and paid social – our digital services all work in sync together for our clients.

We also offer the perspective that comes from our background in full service marketing. We bring a fundamental understanding of marketing – we know what makes audiences tick.

The results we deliver show that we are really good at what we do. We are 100% focused on delivering exceptional digital marketing results for our clients.

Our fees for paid search are based on providing a dedicated resource for the right amount of time every month to achieve the results you are aiming for. We provide our services, where appropriate, from as little as half a day per month.

In addition, there are media fees, paid directly to the platform you are advertising on. We do not mark up the media fees, and we always provide recommendations based on your goals and the competition in the advertising landscape. We also look at the cost per click of your keywords and the range of products and services you are offering. We are proactive about optimising campaigns and moving budget to the best performing campaigns.

Be wary of the cheapest fees. If a PPC agency is quoting you rock bottom prices (say, £50-£150) to set up and manage your ads, you might not get the results you need for your business.

We create Google Data Studio reports for our clients which include key metrics, and we tailor-make reports to cover all issues that are important to you and your stakeholders.

We use Data Studio because it gives up to the minute results and real-time data. The key conversion metrics we report on vary for each client, but are generally enquiries or leads, or orders for ecommerce. We also report on impressions, click through rates, conversion rates, average cost per conversion and average cost per click.

We can’t guarantee results from PPC – it is simply not possible to do so. The best results come after a PPC campaign has run for 2-3 months so that data can be gathered and analysed for optimising the campaigns. Our experience of running many PPC campaigns in multiple sectors gives us a strong indication of how successful a new campaign will be.

PPC is relatively quick to set up, however, we recommend you run your ads for at least 2-3 months to enable us to gather enough data to make decisions on how to maximise the success of the adverts. PPC campaigns need constant optimising, removing negative keywords, assessing how successful each campaign is and moving budget around accordingly, as well as looking for other campaign opportunities.

An experienced and highly skilled team will create and deploy your campaigns. You will deal directly with the people working on your PPC, not an account manager acting as an intermediary.

We have been perfecting our approach to PPC for over 16 years, using data and tools to drive results. We know what makes campaigns work and what doesn’t in many different sectors.

We know how to navigate the minefield of setting up campaigns that work on multiple platforms. We are always completely up to date with the different platforms, and we ensure our clients are making the most of their budget. We have a tried and tested process in place that generates results for our clients.

There are thousands and thousands of guides, articles, YouTube videos out there that you could use to learn from. However, our clients see the value in using our specialist PPC expertise, so that they can have confidence in achieving results and can concentrate on running their business.

We constantly monitor our clients’ PPC accounts and make small tweaks to optimise the ads daily. We schedule more extensive PPC management time throughout the month to carry out actions such as setting up new campaigns, testing different platforms and exploring further opportunities.

Talk to a PPC expert

With over 16 years’ providing digital services, we know what needs to happen to rank your website on Google – we do it day in, day out, and thrive on seeing the results we achieve. Working with Smart Monkey, you will benefit from:

  • better results online for your B2B, B2C or ecommerce website
  • a mastermind of Google Accredited SEO & PPC professionals on your team
  • direct contact with the talented team members working on your website
  • an independent and agile agency that treats your business as though it is our own

We don’t take on every client – we will only work with you if we are confident that we can generate results. Fill in our form or book a consultation to set up a call and we will analyse your website, market and competitors to provide our recommendations for the results we can achieve.

“Thanks again for the great work you and your colleagues continue to do for me. It keeps the enquiries rolling in and keeps me busy.”

Robinson Elliott Surveyors

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