Accredited and trusted digital marketing experts
What is PPC or paid search?
Paid search, PPC or pay per click advertising is online advertising which you pay for when anyone clicks on your ad. Successful PPC comes from getting the right ads in front of the right audience. The results of effective campaigns are growth in traffic to your website, and more conversions from customers who are genuinely interested in what your business offers.
You can choose where your ads appear by signing up with paid media platforms including Google Ads (formerly AdWords), Bing Ads, Google Shopping and Amazon Advertising. Winning campaigns are based on intelligent, data-driven planning for the best platforms for your business.
As an experienced PPC agency, we know what it takes to succeed. We deliver fast results, because PPC is like a sprint – you can see how well a campaign is performing relatively quickly. Every PPC campaign generates invaluable data which we use to optimise the campaigns so they are generating the best results from your budget, as well as informing our approach to SEO which drives your business higher in organic search results.
Smart Monkey started out in 2006 and our experienced team provides high levels of skill in multiple aspects of digital marketing. We work with leading brands and thriving SMEs across a range of sectors. We are experts in working with all types of websites, content and ecommerce systems including WordPress, Shopify, Magento, as well as custom CMS’s.
Our paid search services for leading PPC platforms
There is no substitute for experience in developing effective approaches for the most important PPC platforms. Our knowledge of Google, Bing and Amazon enables us to deliver impressive results for our clients in all sectors.
A PPC agency that deliver results
Results-driven PPC campaigns need high-level research, creativity and execution. We are experts in all three stages, and use our specialist skills, supported by many years of general marketing experience, to create campaigns which deliver on our clients’ goals and ambitions.
We go the extra mile to understand your business, your target market, your priorities and your longer-term goals. We then audit your website to evaluate technical performance and user experience. We report on potential barriers to conversion, and actions which need to be taken to eradicate them. We can take remedial steps ourselves or work together with your web developers.
We carry out rigorous keyword research to identify the most important keywords for all parts of your site, and of your competitors’ sites as well. If you are already using PPC campaigns, our audit will cover actions you need to take to increase conversions and optimise the benefits from each click. Our experience allows us to interpret the data we collect, and to form a clear plan of action based on it.
Quality content for adverts and landing pages
From the data, we build out your ad campaigns. We build campaigns with a limited number of keywords so that we have complete visibility about which ones are driving the best results. We write copy that builds trust in your brand and gives clear reasons for clicking on the ad. We generate a clear plan for website improvements to encourage conversions. We also put forward proposals for the structure (or restructure) of your advertising account and campaigns on whichever web platform (or platforms) you use.
By bringing together purposeful content and technical know-how, we can set up your campaigns for profitable performance.
We implement and optimise your PPC campaigns
Once the PPC set-up is complete, we ensure we have the right tracking in place to measure the performance and provide a basis for future strategic decisions.
The moment your PPC goes live, we collect and monitor data that will enable us to
improve your return on investment. From website enquiries and telephone calls to purchases or downloads, we utilise data and conversion tracking to measure which keywords, campaigns and ad groups are driving the most valuable activity.
This data is used to inform our ongoing strategy, continually refining and evolving your PPC campaigns and providing direction for wider digital marketing activity, including natural/organic search engine optimisation, content marketing and social advertising.
“Our company started working with Smart Monkey earlier in the year and we have been very impressed with how they have helped our business. They created digital campaigns using Google AdWords and LinkedIn that marketed our national conferences and tradeshows. They also worked to optimise our website. All of their hard work led to an increase in visitors for our shows.”
We are a Google Partner
As a Google Partner, we are recognised for maximising campaign success for our client base and maintaining clients’ campaigns to drive growth. We undergo a certification process to demonstrate our Google Ads skills and expertise.
As a Google Partner agency, we have access to exclusive resources, industry insights and we have dedicated support from the Google Ads team. Our clients benefit from working with an agency at the forefront of paid media and whose team members are committed to maximising account performance.
Why choose Smart Monkey as your PPC agency?
- We are accredited Google Partners and we stay right up to date with changes for Google and other platforms
- We adhere to best practice SEO and PPC for our clients, and only carry out ‘white hat’ work in line with search engine rules
- We are PPC specialists, with the skills and experience to deliver profitable paid campaigns
- We have high skill levels and expertise throughout our team, rather than inexperienced staff who are unable to make a real contribution
- We are proud to have a high client retention rate, and to receive multiple referrals from our clients
- Clients are always able to speak directly with team members working on their account, rather than an account manager who doesn’t carry out the work
- We are extremely ethical and ensure clients have ownership of results, services and technologies, without tie-ins which they do not need
- We make sure we’re the right SEO agency for our clients, and that our clients are a good fit with us – if the chemistry isn’t right, we know from experience that the relationship won’t work
FAQs on how to hire the best PPC agency for your business
Talk to a PPC expert
With over 16 years’ providing digital services, we know what needs to happen to rank your website on Google – we do it day in, day out, and thrive on seeing the results we achieve. Working with Smart Monkey, you will benefit from:
- better results online for your B2B, B2C or ecommerce website
- a mastermind of Google Accredited SEO & PPC professionals on your team
- direct contact with the talented team members working on your website
- an independent and agile agency that treats your business as though it is our own
We don’t take on every client – we will only work with you if we are confident that we can generate results. Fill in our form or book a consultation to set up a call and we will analyse your website, market and competitors to provide our recommendations for the results we can achieve.
“Thanks again for the great work you and your colleagues continue to do for me. It keeps the enquiries rolling in and keeps me busy.”
Robinson Elliott Surveyors